While many established watch brands adopting an opportunistic approach to combine tradition with technology to catch-up with tech giants who brought smart watches to the industry, Independent Swiss luxury watch brand H. Moser & Cie. has decided to preserve the values underpinning the reputation of several centuries of Swiss watchmaking by presenting the Swiss Alp Watch.
This last path is the one that H. Moser & Cie. has decided to pursue, and the Swiss Alp Watch is the symbol of this fighting spirit. As the challenge of the smartwatch emerged, it threw Swiss watchmaking into turmoil. However, the complete lack of a response from most market players is remarkable in itself. Doing nothing and waiting for the threat to pass is certainly a dangerous course, but it is less offensive to Swiss watchmaking than the opportunists’approach of combining traditional, high-end watchmaking with already-obsolete technology such as connected bracelets, NFC/RFID chips and other outmoded interfaces. These attempts are bound to fail, due to the lack of resources, vision and a captive market. The future of Swiss haute horlogerie will be bright, provided it continues to innovative and be creative, while focussing on its inherent values of quality and tradition.
And rather than create a model with an electronic heart trying to look like a mechanical watch, H. Moser & Cie. has chosen to do the opposite: the Swiss Alp Watch is inspired by the modern design of smartwatches, but is entirely mechanical. With its 100% Swiss Made manufacture movement and a minimum power reserve of 100 hours, the Swiss Alp Watch is designed to last and is well equipped for the next generation.
With its iconic fumé dial, a classic signature dial for H. Moser & Cie., it is timeless. Its tapered lugs give it a vintage look, and the kudu leather strap with a leather lining in Moser green, lend the watch a modern edge that also stands testament to the company’s attention to detail. Driven by the hand-wound HMC324 calibre, the Swiss Alp Watch is a marvel of ingenuity and watchmaking technology at its best.
Reference 8324-0200, white gold model, signature fumé dial, kudu leather strap , limited edition of 50 pieces
Solid 18 carat white gold
Dimensions: 38.2 x 44.0 mm / height: 10.3 mm
See-through sapphire crystal case-back
Screw-in crown adorned with an “M”
Fumé with sunburst pattern
Leaf-shaped hour and minute hands
Small second offset at 6 o’clock
In-house hand-wound HMC 324 calibre
Dimensions: 32.0 mm x 36.0mm / height: 4.80 mm
Frequency: 18,000 Vib/h
Power reserve: minimum 4 days
Moser teeth for all wheels and pinions
Interchangeable Moser escapement
Original Straumann Hairspring® with stabilised Breguet overcoil
Gold escapement wheel and pallet fork
Movement and components hand-finished and decorated
Hours and minutes
Power reserve indication
Beige hand-stitched kudu leather, with a leather lining in Moser green
18-carat solid white gold pin buckle engraved with the Moser logo