Ever since its founding in 1919, Milus’s aim has been to combine the best of Swiss watchmaking with creative and exclusive designs. This quest for elegance and inventiveness has allowed Milus watches to win many prestigious horological awards and be exhibited in the world’s greatest museums. True to its motto “Highly personal”, Milus has created watches for those individuals who understand that genuine luxury is being entirely oneself.
Today, Milus pursues that tradition of freedom, creativity and refinement in collections whose names are inspired by constellations. It’s a beautiful poetic note recalling that our measurement of time is intimately tied to the eternal movements of heavenly bodies.
The story of Milus, the brand of finest Swiss watches of the highest quality, begins with the ideal of its pioneering founder, Paul William Junod (1896-1951), to create a robust yet elegant watch – a precious accessory, which everyone would wish to own. With this goal, in 1919 he set up the business at Route de Reuchenette 21 in Bienne, which remained in the ownership of the Junod family until 2002.
Paul William Junod held fast to this ideal, put it into practice, never deviating from his way of achieving it. Trained and experienced in the art and tradition of the watchmaker’s craft, he wanted to work with this potential, to develop it further, in order to make his dream come true.
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1951 – Paul Herbert Junod
After the death of the founder Paul William Junod in 1951, his son Paul Herbert took over management of the family business. In 1961 a new company headquarters was built at Route de Reuchenette 19 in Bienne.
Milus’ flamboyant jewellery watches received prizes in three successive years, as part of the “Golden Rose of Baden Baden” awards.
- 1970 – “Rose d’Or de Baden-Baden” award for the “La Mer” model
- 1971 – “Rose d’Or de Baden-Baden” award for the “Montre de Poche” model
- 1973 – “Rose d’Or de Baden-Baden” award for the “Avant-Garde” model
1982 – Paul and Pierre Junod
In 1982 Paul Herbert Junod handed over the company to his two sons Paul and Pierre Junod, who complemented each other perfectly in the management and further development of the company. While Pierre devoted himself to the financial affairs of the business, Paul, the “technician” and extremely talented engineer and graduate of the celebrated Biel “School of Watchmaking”, continually developed innovative shapes as well as a new design concept for the Milus brand.
From 1986 to 2001 Milus watches were honoured with various prizes; these models feature in exhibitions in leading museums throughout the world.In 2000 the brand was finally chosen and nominated for the special edition “The 50 brands of the Swiss watch industry in the 20th century
2002-2008: A new era
With the formation of the new company “Milus International SA”, supported by the Peace Mark Group, Hong Kong, a new era begins for the brand. After its successful relaunch at Baselworld 2004, production of the collections is going ahead at full speed. Milus’ collections are meant for men and women whose passion for watches gathers creative originality, will for perfection and precision and the essential touch of sensuality.
The current designs of the exquisite Swiss watches make a clear statement about essential “luxury” in the modern age. With its innovative product lines, Milus has redefined the appreciation of luxury. The models make use of the highest accuracy of detail and boundless creativity, in order to live up to the inner values of their wearers – such as independence, sensual pleasure and self-confidence. Milus watches are authentic and “Swiss Made”
Since 2002, Milus continues its rise and in 2006, the brand opened its first Flag Ship Store in Hong Kong and in 2007 the first Milus Boutique in the USA, on Rodeo Drive in Beverly Hills.
MILUS INTERNATIONAL SA
19 RTE DE REUCHENETTE
Official website: www.milus.com