ArtyA unveils the Son of Race, its first timepiece to draw inspiration from the world of NASCAR auto racing; the legendary contest that began in the 1950s in the United States. Responding to popular demand on the part of its clients with a keen interest in the sport, ArtyA has produced two very limited editions of 99 watches.
With a diameter of 44.5 mm, The Son of Race echoes the style of ArtyA’s mythical Russian Roulette, with the addition of an aluminium rim above the carbon fibre dial. The piece even allows itself the luxury of a world first: the time is only visible when the watch is moving, thanks to the optical effect of transparency when the rim is spinning at full speed.
Another innovation is that the hub of the rim runs right through the dial… and the sapphire crystal. This is a fully exclusive ArtyA feature, and indeed a watchmaking first. It makes it possible not only to watch the rim spinning, but also to actually touch it as it does – without the piece being any less waterproof as a result.
To the rear, the Son of Race celebrates the birth of a brand new oscillating weight. This sports a carbon fibre tachometer, complete with a red needle in the middle and markers engraved directly onto the sapphire back. The assembly is free to rotate, in a striking mirror image of the animation on the dial side.
The Race will be released first in Mexico, to coincide with the race at the Autodromo Hermanos Rodriguez track, prior to a worldwide launch in the first half of 2016. And for the first time in its history, ArtyA will be sponsoring a race car.
Case: High-grade 316 IL steel, with or without black PVD treatment
Exclusive ArtyA Automatic Movement
Fast-spinning dial resembles a race car wheel rim
Open back with moving tachometer on carbon fibre dial
Hours, minutes, seconds
Power reserve: 52 hours
Engraved and screwed back case
Steel or black PVD side inserts or carbon fibre inserts
Double, non-reflective sapphire crystal
High leather strap quality (crocodile straps available)
Edition: Limited to 99 Pieces
Price: From CHF 6,900