The Swiss luxury watch manufacturer IWC Schaffhausen has announced the opening of its new boutique at Studio City, Macau. This is the second IWC boutique in the city, which enhances IWC’s prominent position as a Swiss haute horlogerie brand.
The Studio City boutique offers customers a lavish brand experience spread across over 70 square metres. After entering the simple yet impressive doorway, the visitor is immediately drawn into the elegant world of IWC. The interior design – finely crafted in IWC’s signature Macassar wood and complemented by a luxurious carpet surrounded by a granite border – reflects the brand’s distinctive style.
Ingeniously zoned space leads customers through the IWC world and its six product families, each one representing a different theme that is a rich and evocative expression of the IWC universe. The Portugieser, which set new standards of precision with its pocket watch calibre in the late 1930s, celebrates its 75th anniversary in 2015. New technical improvements ensure even greater accuracy in this iconic watch.
Imbued with the timeless appeal of the Mediterranean lifestyle, the Portofino line is an expression of understatement and good taste with its classically elegant designs. The Pilot’s Watch, made for aviators, took inspiration from the cockpit instrumentation of contemporary aircrafts. The family’s squadron includes “Top Gun” and “Spitfire”, sporting authentic military style design cues as well as haute-horlogerie-inspired technological features.
Inspired by the Galapagos Islands, one of the last natural paradises on earth, the Aquatimer features the IWC SafeDive system with an innovative internal/external bezel that prevents the dive time setting from being accidentally moved. The rugged and sporty Ingenieur, originally designed by Gérald Genta, stands for masculinity with a cool, engineering-inspired aura. Always ahead of its time, the Da Vinci line captures the essence of the great inventor Leonardo da Vinci’s lifelong passion with the precise measurement of time.
The IWC philosophy of engineering excellence – combined with brand values such as craftsmanship, style and innovation – is perfectly expressed by IWC’s refined customer service and the high-end shopping experience offered in the boutique. Watch connoisseurs can relax in the exclusive and discreet lounge, complete with a glowing fireplace, located at the far end of the boutique. Here they can discover the fascinating history and inspiration behind the IWC brand, try on the latest technical complications and receive expert advice from brand representatives.
IWC Studio City Macau Boutique
Shop 1063, Level 1, The Boulevard at Studio City
Tel. +853 2885-2342