BLU(Bernard Lederer Universe) is a Swiss luxury watch brand founded by Bernard Lederer, a watch maker and designer. In his apprenticeship days Bernhard Lederer loved to work on extraordinary and complicated timepieces. With intelligence and purpose he studied the art of watchmaking and thought himself into the minds of the Great Masters but drew personal conclusions. The young German watchmaker had his own vision of time and was eager to apply the newly acquired knowledge in an exciting and innovative context. Today, Bernhard Lederer has made a name for himself with an original collection of stunning watch designs and audacious time display interpretations.
While the traditional “Swiss made” hallmark bears little to no significance for BLU timepieces, the Bernhard Lederer Universe company relocated from Germany a little less than a decade ago because Switzerland is internationally recognized as the core of modern watchmaking, and even more importantly for the young watch brand, it evokes a magnetic attraction to all travellers, philosophers and technicians in time. Located in the Swiss village of Colombier near the Lake of Neuchâtel, the BLU manufacture is established in a modern infrastructure of over 1400 square meters, which houses the watch component workshops, the finishing and assembly ateliers as well as shop and office facilities.
|Blu Majesty Tourbillon MT3|
All Bernhard Lederer’s watches meet strict technical and aesthetic requirements in order to satisfy high international standards and the expectations of fervent watch connoisseurs. To do so, only the finest toolmakers, finish-craftsmen, engineers and watchmakers from all over Europe are employed. They communicate in their own meta language: PRECISION.
|BLU Open Planet|
Not only is the BLU workforce multicultural, but it also demonstrates exceptional multi-task capacities. The Bernhard Lederer Universe comprises 10 charismatic individuals, who between them speak 7 languages, are each specialists in their own field, and are totally complementary. This synergy motivates and impels the entire team to set high goals and to push creative and technical boundaries further.
Bernhard Lederer is a key player in the BLU team. He sees himself more as the driving force, willfully choosing not to adopt an executive or even a director’s role. Instead, rather like a ship’s captain, he expertly uses his 30 years of watchmaking experience to guide and ensure that his boat stays on course, makes headway… and reaches final destination in grand style! Bernhard Lederer knows how to suggest and put forward ideas, he never thrusts them upon his team. Such team spirit calls for enormous personal commitment but offers infinite opportunities to learn and development new skills. All the BLU team members participate in each and every project. The final product, on every occasion, is the result of an exceptional fusion of teamwork – a distinctive feature that sets the Bernhard Lederer Universe apart from other companies.
|BLU Gagarin Tourbillon|
Company: BLU SA
BLU SA is an independent enterprise in the world of Haute Horlogerie, using comparatively conventional methods to create highly unconventional timepieces. The combination of contemporary aesthetics and refined technical details gives rise to surprising design solutions. “Traditional watchmaking no longer holds any secrets,” explains Bernhard Lederer. “It is our turn to create new traditions.” Instead of conventional hands, BLU watches have discs that turn on dials bearing no numbers, or small dials that revolve within a larger, rotating dial. Other watch versions eliminate the necessity for dials, hands or numbers altogether, where the entire movement turns on three levels with three different rotating speeds.
COMPLICATED INSIDE, NOT OUTSIDE
Reading the time on a BLU watch is very simple, an almost intuitive experience. Complications for complication’s sake are certainly not Bernhard Lederer’s cup of tea: “Mechanisms and aesthetics are very closely linked. In fact, I would say they are totally inseparable in my watches“, he confirms. “Both elements are vital, from the outset of a new concept or watch design and are the key ingredients to finding new, fascinating and inventive ways of displaying the continuous flow of time.” BLU creations do not follow the watch industry’s marketing trends – each Bernhard Lederer Universe watch design is inspired by and is the result of a collective enthusiasm, a common goal to attain perfection and to be distinctive.
- Fine Jewels
About Bernhard Lederer
Bernhard Lederer was born in 1958 near Stuttgart, Germany. After a watchmaking apprenticeship he qualified as a Master Watchmaker in 1984 and opened an atelier specializing in restoration and developing his own timepieces. In 1985 Lederer became a founding member of the prestigious A.H.C.I. (Horological Academy of Independent Watchmakers).
Lederer’s innovative timepieces include a clock with a moon phase needing correction only after 1,000 years, and an award-winning sculptural clock called “Trojka”. A series of wristwatches with orbiting disks was awarded German Watch of the Year in 1996.In 1997 in Brazil Lederer managed a commemorative project consisting of 24 monumental (14metres/45 feet) countdown clocks. He relocated to Neuchâtel, Switzerland in 2000 and founded the haute horlogerie watch brand BLU (Bernhard Lederer Universe).
Lederer’s timepieces won the 2006 Middle East Watches and Jewellery prize for Best High-End Jewelled Watch (BLU Baguette), and the 2007 Kuala Lumpur Most Revered Watch prize (MT3 Orbiting Triple-Axis Tourbillon). Bernhard Lederer’s philosophy is to create timepieces that tell the time without imposing it on theviewer, allowing the wearer to appreciate the beauty of time without being stressed by it racing by.