Tusenö “First 42”

Today we highlight a young classic watch brand from the Swedish city of Gothenburg. A dynamic new member in the watch making sector, the Swedish watch brand Tusenö creates luxurious yet pocket friendly wristwatches that boast a mix of beautiful classic design and modern technology.

Alexander Bendz and Johan Holsner, the two founders of Tusenö, want the brand to represent their passion for watches, design and attention to detail. The first Tusenö model to be launched is named “First 42”. More than one year has been spent on perfecting the design, resulting in a watch with a lot of subtle details, some of them not even noticeable at first glance.

Case is made with 316L surgical grade stainless Steel with rosé gold plated or silver. The watches have a diameter of 42mm and are 11mm thick.

First 42, comes in four different versions; Rosé gold/black dial, rosé gold/white dial, silver/black dial and silver/white dial. The sunray patterned black or white dial boasts Arabic numeral hour markers, golden or blued hands, 24 hour counter at 3’o clock and small seconds counter at 9’o clock.

Inside of each timepiece beats Seiko VK64 hybrid, a Mecha-Quartz movement manufactured in Japan. This gives the feel of a mechanical watch, with the sweeping seconds hand and mechanical feel of the pushers, while the reliability of the quartz movement gives you great accuracy, ease of use and affordability.

The watches are delivered in a beautiful watch box finished in piano black lacquer and white inner leather. The watch can be either worn with a mesh bracelet, suede or leather strap featuring butterfly clasp.

On September 16th, Tusenö will launch “First 42” collection through an online crowd funding campaign on Kickstarter. The watches will be sold at a price range of 299-349$ during the campaign. Retail price: 399$.

Technical details

Model name: First 42

  • Case Size: 42mm x 11mm
  • Dials: Black sunray pattern & White
  • Case Material: 316L surgical grade stainless Steel (rosé gold plated or silver)
  • Glass: Sapphire crystal, slightly convex.
  • Movement: Seiko VK64, Hybrid Mecha-Quartz Chronograph
  • Strap: Mesh, suede or leather
  • Clasp: Butterfly
  • Water resistant: 5 ATM

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