Champs Élysées Timepieces

Based in Neuchâtel, the cradle of watchmaking, Champs Élysées is an independent, family-owned Swiss brand. Named after the most fashionable avenue of Paris, which itself is the world capital of fashion, luxury and good taste, Champs Élysées produces high jewellery watches that utilize the very best diamonds and other precious stones.

The Champs Élysées watch brand was founded by Keyvan Lamé, a passionate entrepreneur who has been involved in jewellery and luxury watch business since young age. Its creations celebrate an artistic vision of horology and carry subtle messages of love inspired by the femininely French elegance that is renowned the world over.

Impassioned by precious timepieces, the Champs Élysées owner and founder has meticulously chosen the upmost and talented artisans who share the same passion for refinement and impeccable quality to craft its watches and exalt diamond marvels. As respectful of the past as it is enthusiastic about the future, Champs Élysées expresses a love of superb craftsmanship that is made to last.

Champs Élysées Opera Royal

Behind the brand Champs Elysées, there is a bold vision: to offer inspiration, creativity, passion and love to the most distinguished and exclusive women in the world. Each Champs Élysées model was originated with the desire to seduce and romance.

A love message from the designer to his muse, the woman, Champs Élysées watches fascinate and have the power to inspire dreams. Dedicated to elegance, they sublimate the beauty of the ladies that will wear them. Champs Élysées is in the constant pursuit of craftsmanship and quality. Only the purest, finest stones are used to adorn its timepieces.

Drawing on the expertise of master watchmakers and talented stone setters, Champs Élysées is an authentic brand that infuses a timeless touch to its creations. A newcomer to the Swiss fine watchmaking scene, the Neuchâtel brand offers their art exclusively to women. The models are entirely manufactured in Switzerland, with mechanical or quartz movements created in the beautiful tradition of watchmaking.

An independent family brand, Champs Élysées promotes values such as authenticity, excellence, contemporary and innovative design combined with boldness and creativity. Each model has a romantic story to tell, a passionate footprint of emotion and seduction.

Keyvan Lamé: Owner and Founder of Champs Elysées SA

Keyvan was born in Tehran, Iran, on 12 July 1972, and studied Physics & Mathematics. His family were in the gold & jewelry business and he always had an inquisitive mind about the business from a young age; Lamé was steeped in the watch industry even as a child. He started his business as a retailer for the Swatch Group, working with brands such as Omega, Longines, Rado, Tissot, Certina and Swatch.

His experience of working with premium brands such as Cartier, Rolex, Raymond Weil and Candino made him decide to be distributor of watches and jewelry in the Middle East. Keyvan then began to distribute many high profile watch brands and moved with his wife and 2 sons from Iran to Dubai.

Eventually he worked with legendary brands like Girard-Perregaux, JEANRICHARD, Dubey & Schaldenbrand, Cuervo y Sobrino, Versace, Salvatore Ferragamo, Valentino, Saint Honoré, Marvin, Nina Ricci and Fendi. Keyvan Lamé has been the owner and founder of Champs Elysées SA in Neuchatel, Switzerland since 2011.

Massimo Rossi: CEO of Champs Élysées

Massimo Rossi was born in Lugano (Switzerland) on March 2nd, 1963, and was educated in Switzerland. He is married with 2 children. As well as his Italian mother tongue, he speaks English, French, German and Spanish. He graduated from the Business University in Zürich (degree in Economics, summa cum laude), Switzerland.

His business background as a Swiss watch industry veteran includes:

  • Product Manager positions at Siber Hegner (now DKSH) in Lausanne, Switzerland
  • Marketing Services Manager, Tissot (Swatch Group) in Biel-Bienne,     Switzerland
  • Marketing Manager, Sector Sport Watches in Neuchâtel, Switzerland
  • Expatriot position as Brand Manager of Sector Sport Watches and Maurice Lacroix in Madrid, Spain and in Paris, France
  • International Marketing Manager, Maurice Lacroix, Desco von Schultess AG, Zürich
  • Regional Sales Director, Versace Precious Items, Manno, Switzerland
  • Head of Communications, Rado (Swatch Group), Lengnau, Switzerland
  • Managing Director at Cuervo y Sobrinos, Capolago, Switzerland

Massimo Rossi is today Chief Operating Officer of Champs Élysées Timepieces in Neuchâtel, Switzerland.

Mahnaz Afshar: Ambassadress of Champs Élysées

Iranian actress, born on June 11th, 1977, in Tehran (Iran), graduated of the Hannaneh Art Institute. She made her screen debut by acting in a TV series called «Gomshodeh» (Lost). Her film career began in 1999 with a commercial success in the movie «Shoure Eshgh» (Passion of Love).

Mahnaz Afshar: Ambassadress of Champs Élysées

Having gained substantial fame for her act, she appeared in no less than twenty major movies, such as «Atash Bas» (Truce) and «Salade Fasl» (Salad of the season).Mahnaz Afhsar is Champs Élysées’ ambassadress and the face of its new advertising campaign.

Current Collections

In 2015, Champs Élysées launched three ultra feminine jewellery watch collections: Estelle, Rive Blanche & Opera Royal – at the prestigious Baselworld fair.

Contact details

Champs Élysées SA  
Rue Saint-Honoré 1  
2000 Neuchâtel  

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