Meccaniche Veloci announces changes in management and the introduction of a new collection, Corsacorta Evo.
MV will be presenting the Corsacorta Evo solo tempo at Baselworld 2015. This new watch features a rugged core combined with a sleek look, all very much in the spirit of the brand. The name of the new model is inspired from a particular type of engine in which the stroke of the piston is shorter in relation to the bore of the cylinder, which allows for greater power development at high rpm: one particularity of these engines is that they boast very athletic performance with meticulous attention to detail, something that speed fans will surely know to appreciate.
What distinguishes this watch stylistically from the emblematic Quattro Valvole and Due Valvole is the special shape of the bracelet, whose buckles are in a contrasting colour to the case. As for the case itself, it is thinner, but still inspired by a piston ring. The idea was to reconceive a textile bracelet with delicate, contrasting stitching.
Meccaniche Veloci is prepared to meet the many challenges of 2015 with the mettle that has always characterized the brand. Cesare Cerrito, of Italian origin, is the new president of the company, which is now based in Geneva. This connoisseur of fine watches and engines spent over twenty years working in finance in London, Milan and Geneva.
The takeover of Meccaniche Veloci also involved nomination of a new CEO, one who has a lot of experience in the world of fine watchmaking: Riccardo Monfardino, former commercial director at Franck Muller, where he worked for fifteen years. He will be in charge of the complete strategy for the global distribution of MV.