Two passionate horology lovers – Tom van Wijlick & his girlfriend Eveline – are behind the resurrection of Lebois & Co, a well known traditional watch brand founded by the Dodane family in 1930s.
In 2014, exactly eighty years after the original company was founded, Lebois & Co brand was re-registered and the current owners of the brand – Tom & Eveline – jointly took the responsibility of the re-launching timepieces under the brand name.
Continuing its mission to create aesthetic Luxury Swiss timepieces, the brand will continue the tradition started back then (1934) by the Dodane family. Almost a year ago Tom and Eveline , the current owners of the brand, came across a photo of a beautiful vintage watch, a Lebois & Co Chronograph.
They printed the picture of this watch and stuck it to their fridge. Being struck by the beauty of this timepiece they started their research of this unknown brand. This eventually lead to the re-registration of the brand name and the re-launch of a forgotten watch brand: Lebois & Co.
The Avantgarde Date is the first model from the re-launched Lebois & Co watch brand. Inspired by former Lebois & Co collections and using some of the aesthetics of that era, the Avantgarde Date is a modern 40mm timepiece in stainless steel and a Swiss mechanical automatic movement made by ETA.
To celebrate rebirth of Lebois & Co, the team has created 3 Re-launch variations of the Avantgarde Date, each limited to 100 pieces. The first of the three variations features a white dial and blue alligator strap (ref 112.412) and will be available as a reward in their Kickstarter project.
Lebois & Co was founded in 1934 by Raymond Dodane, the French entrepreneur and watch manufacturer belongs to the third generation of the famous Dodane family, who are best known for their watches using the family name on the dial. Lebois & Co was sold to an Italian import company in 1947. The watches were still being produced and sold (mainly to Italy). The watches were made in the Dodane factory as well as a number of Swiss watch manufacturers.
In 1972, Lebois & Co ceased production and distribution of watches and the brand disappeared from the watch industry landscape for a long time. Despite the disappearance of Lebois & Co the brand is still known today and popular with watch collectors all over the world. In 2012 a beautiful 1945 Lebois & Co Chronograph sold for over $ 6,000 at Christie’s Important Watches auction.
Now, in 2015, the Lebois & Co will once again been reborn. Thanks to Tom and Eveline, 80 years after the original company was founded, the brand will be given a new lease on life, thus continuing its mission to create aesthetic Luxury Swiss timepieces.
The brand has recently launched a Kickstarter crowd funding campaign for the promotion of its first collection, the Avantgarde Date automatic timepiece in steel, whose original retail price will be 1695 Euros. By pledging this campaign, the supporters can order the Avantgarde Date timepiece for 975 Euros. The delivery of the timepieces is planned in Sep 2015.
Please visit the following link to support Lebois & Co Avantgarde Date crowd funding campaign:-
Model: Avantgarde Date
Reference number: 112.412
Stainless steel case
Diameter: 40 mm
Height: 10,5 mm
Case-back, screwed down, special “Re-launch” engraving
Water-resistant to 100 m / 10ATM
Movement Swiss ETA 2824-2 Automatic
Frequency: 28,800 vibrations/hour (4 Hz)
Jewels: twenty-five (25)
Power reserve: 38 hours
Hours, minutes, seconds, date
Silver hour and minute hands with luminescent material
Roman numerals for the minute track
Genuine Louisiana Alligator