IWC Schaffhausen Opens New Boutique in the Miami Design District

The Swiss luxury watch manufacturer IWC Schaffhausen announced the opening of its latest boutique in North America. It is located in Miami’s newest luxury shopping destination, the Design District. IWC’s other boutiques in the US can be found in the renowned international shopping cities New York City and Beverly Hills.

The Miami Design District is a neighborhood committed to innovative design, architecture, fashion, and culinary experiences. It has transformed a once overlooked area of Miami into a lively destination for residents and visitors by combining lifestyle experiences with an environment that features exceptional architectural design.

IWC Boutique Miami Design District
Inside view of the newly opened IWC Boutique in the Miami Design District. (PHOTOPRESS/IWC)

Following the successful opening of the IWC Boutique in Bal Harbour, IWC is continuing to expand its presence in South Florida. The new Miami Design District boutique is not only a high-profile retail location for the company’s much-coveted timepieces, but also an expression of its core values of innovation and engineering excellence.

The boutique, designed by IWC’s in-house team of architects and designers, reflects the company’s spirit and philosophy. Each of IWC’s six watch families is displayed within a unique architectural setting. The boutique features a mix of slate stone and dark woods set against touches of grey, white and chrome, reflecting the architectural style of the boutique’s modern art-deco surroundings.

IWC Boutique Miami Design District
Lounge area of the newly opened IWC Boutique in the Miami Design District. (PHOTOPRESS/IWC)

Much attention has been given to fine detailing and craftsmanship, which serves to further emphasize the technical pioneering spirit for which IWC is globally renowned. The range of special editions available exclusively in IWC boutiques is a unique attraction for visitors.

IWC has created the Big Pilots’ Watch Perpetual Calendar Boutique Edition Miami (Ref. IW502640) exclusively for the opening.

Boutique Address

IWC Boutique Miami Design District
140 NE 39th Street
Suite 125
Miami, FL 33137
Tel.: +1 305 507 7488
Fax: +1 305 573 7641