Bell & Ross BR 03 Festival Automobile International Limited Edition

Partnering the International Motor Show, Swiss watch maker Bell & Ross is launching a commemorative model to mark the 30th anniversary of the event of the year for auto design professionals and fans. Available in a limited edition of 30 pieces, this watch will be on sale at the show.

Originally designed to meet the requirements of extreme professionals and soldiers in the field, Bell & Ross watches have become a reference in watchmaking, combining Swiss savoir-faire, creative design and cutting-edge technology. Readability, functionality, precision and reliability are the four fundamentals that make Bell & Ross watches authentic professional instruments.

A watchmaking brand of the highest quality, Bell & Ross has also been working in parallel with the auto world for many years thanks to inventive sporting partnerships and the creation of exclusive dashboard clocks for concept cars.

Bell & Ross BR 03 Festival Automobile International Limited Edition watch

With their shared passion for innovation and fine mechanics, it was only natural that Bell & Ross should team up with the International Motor Show in 2008.

This partnership has continued to flourish ever since. An annual event for auto design professionals and fans, over the last 30 years the International Motor Show has become the event of the year for the biggest names in the auto and design world. Ever since its inaugural event in Chamonix in 1986, under the leadership of its President, Rémi Depoix, the International Motor Show has steered a clearly defined track: to highlight the artistic dimension of the automobile in order to make this one-of-a-kind show the “fashion week for auto design”.

From Chamonix to the Place Vendôme, from The Ritz to the Grand Palais, the International Motor Show has chosen sites promoting the values of luxury and prestige. It is now, at the heart of the Hôtel National des Invalides – a jewel in French history – that the event comes into its own and continues to carve out its identity.

To celebrate this 30thanniversary, Bell & Ross is launching a unique model of the BR 03, its iconic watch with its immediately recognisable square silhouette. Employing the design principles of a dashboard clock, this watch-instrument immediately affirms its utilitarian vocation. Its PVD-coated steel case, the dial and rubber strap are jet black. For its part, the bright red second hand adds a subtle sporty touch.

Bell and Ross BR 03 Festival Automobile International Limited Edition watch

At 6 o’clock, the dial of this 30th anniversary edition features the silhouette of a car – now the emblem of the International Motor Show.

Available in a limited edition of only 30 pieces, the “30th anniversary” BR 03 will be launched at the inauguration event held on the evening of 27th January 2015. It will be on sale throughout the event, during which Bell & Ross will also be presenting its latest watch creations.

During the inauguration ceremony, a dozen grand prizes will be awarded by a special jury. A member of the Jury, Carlos A. Rosillo, CEO of Bell & Ross, will present the prestigious Palme d’Or.

Technical details

Model: Bell and Ross BR 03- Festival Automobile International
Limited Edition of 30 Pieces

Movement
Mechanical automatic

Functions
Hours, minutes and seconds
Date

Case
Diameter 42 mm
Steel with black PVD finish
Crystal: antireflective sapphire.
Water resistance: 100 m

Dial
Matte black
Index and numerals coated with Superluminova®

Strap
Black rubber and black canvas
Clasp: pin buckle. Steel with black PVD finish

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