The Swiss luxury watch manufacturer IWC Schaffhausen has announced the opening of its first UK boutique in London, located at 138 New Bond Street.
Opened on 19 December 2014, this two-storey, 90 m² store is the first IWC UK boutique on London’s New Bond Street in Mayfair, home to some of the world’s most luxurious brands.
The new IWC London boutique features a unique design concept; one which has been implemented in the UK first. The new design concept allows for complete adaptability to the local architectural context and whilst the product presentation and furniture will be globally consistent, the spatial environment can be adapted to the architectural style of a building, its heritage or the uniqueness of its location.
In keeping with its Art Deco exterior, the new Bond Street boutique features Art Deco elements throughout, making it entirely unique in comparison to other IWC boutiques worldwide. IWC’s signature monochrome colours are augmented by piano-finished Macassar wood, polished stainless steel, Carrara marble and luxurious carpets.
With two floors of dedicated retail space, the new boutique will offer the most exceptional collection of IWC timepieces available in the UK, including a special edition Big Pilot’s Watch Perpetual Calendar in stainless steel, manufactured exclusively for the IWC London boutique. The Portofno Midsize, IWC’s newly launched diamond-set collection, will also be available in its entirety. The new boutique features an all-new lighting concept by renowned French lighting designers ‘Ponctuelle’, ensuring all timepieces displayed are perfectly lit.
The dedicated and highly qualified retail team will not only be on hand to advise customers on their choice of watch, but also to provide guidance on the city. In addition, an IWC watchmaker has been positioned on the first floor, offering maintenance advice and servicing. For those looking for a more bespoke service, the boutique team will also offer VIP retail and private consultation.
The second floor of the boutique offers a members club ‘lounge’ experience, with a warming fireplace and a bespoke drinks menu, featuring mulled wine and Billecart Salmon champagne. The idea is to offer customers a home away from home and an escape from the bustling streets of central London.
Finally, customers will be offered a unique digital experience, with digital screens positioned around the store, allowing a deeper insight into the fascinating world of luxury watches.
IWC Boutique London
138 New Bond Street
Tel: 0203 618 3900
Fax: 0203 618 3928