By signing with the World Poker Tour in Las Vegas, Swiss watch maker Hublot has become the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch. To seal the presence of the Swiss watchmaking brand in this new field, a Big Bang World Poker Tour®, with a design heavily inspired by the game, was presented at an event organised in Las Vegas and attended by CEO of Hublot Ricardo Guadalupe, as well as the greatest players on the circuit.
Ricardo Guadalupe, CEO of Hublot, chose to announce the partnership at the WPT® Five Diamond World Poker Classic, WPT Alpha8™ Las Vegas, organised and televised (FOX Sports) from 15th to 20th December at the Bellagio, the legendary Las Vegas hotel and capital of international poker. The event was attended by the greatest professional and amateur players on the poker circuit.
Hublot was the first luxury brand to enter professional football in 2006, with the immense marketing and commercial success that we expect of the brand. It was also the first luxury brand to enter American basketball in 2011. That same year, Ferrari chose Hublot to be its Official Timekeeper and Official Watch. In 2014, in addition to poker, Hublot was also the first luxury brand to enter cricket, one of the world’s most popular sports, particularly widespread in India, Australia, the Middle East and in all Commonwealth countries, which offers Hublot great additional geographic coverage on four continents.
To mark the announcement of Hublot’s entry into the world of poker, the brand has developed a limited-edition BIG BANG UNICO World Poker Tour with a design that suitably encapsulates the poker world.
The watch chosen to entice the players was the iconic Big Bang, equipped with the in-house UNICO Manufacture Chronograph, unique in the industry for its column wheel and double clutch visible on the dial side.
The new detail – which gives this watch its resolutely “poker” character – is a bezel made of 18K King Gold or steel that features an interplay of two different treatments, polishing and micro-blasting, which in particular showcase a heart, spade, club and diamond, the distinctive and universal symbols of card players.
The UNICO Chrono movement is revealed thanks to a skeleton dial featuring the famous voluminous indexes and Arabic numerals, hollowed out and filled with red SuperLuminova ™.
Two counters encircled by polished silver-plated rings, the first displaying the minutes at 3 o’clock and the second showing the small seconds at 9 o’clock, along with the date window located at 3 o’clock, complete the overall effect.
The sapphire crystal of the case-back also bears the exclusive symbol of the World Poker Tour® in transfer form.
This 45.5 mm diameter Big Bang Unico World Poker Tour® is available in two versions: a limited edition of only 100 numbered pieces in 18K King Gold (Hublot 18K gold with an extra 5% platinum which gives it an even more intense red colour, thereby making it even more precious), and a more impact resistant steel edition, of 200 numbered pieces.
Each watch is equipped with the famous, exclusive Easy One Click system which allows the wearer to switch easily between the three straps that come with the watch. All are made of alligator stitched onto rubber, and come in black, red and above all gold or silver treated.
411. SX.1170.LR.WPT15 (Steel – Only 200 numbered pieces)
411. OX.1180.LR.WPT15 (18K King Gold – Only 100 numbered pieces)
Big Bang Unico – 45.5 mm diameter in polished and micro-blasted King Gold or steel
Bezel: Polished and micro-blasted 18K King Gold or steel, with the four card suit symbols. 6 H-shaped titanium screws, polished & locked
Crystal: Sapphire with anti-reflective coating and Hublot logo
Bezel Lugs: Black composite resin and bezel ring in red composite resin
Crown: 18K King Gold or steel with black over moulded rubber Hublot logo
Push-pieces: 18K King Gold or steel
Case-back: 18K King Gold or steel, sapphire crystal with interior anti-reflective coating. World Poker Tour® exclusive symbol transfer
Water resistance: 10 ATM, i.e. approx 100 metres
Matt black skeleton with two counters at 3 o’clock and 9 o’clock
Polished counter rings, either rhodium-plated or plated in 5N gold. Polished indexes and numerals, either rhodium-plated or plated in 5N gold, red SuperLuminova™
Hands: Rhodium-plated, satin-finished, red SuperLuminova™
HUB 1242 Unico movement, developed and manufactured in-house by Hublot
Automatic flyback chronograph – fully black PVD coated
Frequency: 4 Hz (28,800 Vib/h)
Date: White window at 3 o’clock
Components: 330 (38 jewels)
Power reserve: Approximately 72 hours
Each watch comes with three interchangeable alligator straps, in red, black, and gold or silver treated depending on the version, with a King Gold or steel deployant buckle.