IWC Schaffhausen Opens First Boutique in the Kingdom Of Saudi Arabia

Swiss luxury watch manufacturer IWC Schaffhausen and its Saudi Arabian retail partner First Jewelry Group recently opened the country’s first IWC boutique in Riyadh’s bustling commercial and residential district Al Olaya. The boutique offers visitors the chance to explore not only IWC’s core collection, but also the recently launched Portofino Midsize collection.

IWC and First Jewelry Group have been working together for many years and are proud to open their first joint boutique in Saudi Arabia, on Olaya Street in Riyadh.

The IWC Schaffhausen boutique, First Jewelry Co., Al-Rossais Commercial Center, Olaya Street, Riyadh 11311
Inside view of the new IWC Boutique in Riyadh, featuring the Portofino Midsize collection 2014. (PHOTOPRESS/IWC)

IWC Schaffhausen’s first boutique in Riyadh finds its home in the lively Al Olaya District, the heart and soul of the city. This commercial and residential district offers a wealth of options for entertainment, shopping and dining and is therefore the ideal location for IWC.

Located in the First Jewelry shop in Al Olaya, the IWC Schaffhausen boutique is an exquisite setting in which to present the brand’s collection of exclusive watches. The concept is the same as other IWC boutiques worldwide: a space which allows clients to explore the fascinating and diverse watch families that are wonderfully displayed throughout the boutique.

The dark wooden interior creates a warm and inviting atmosphere, and provides the perfect backdrop for IWC’s coveted timepieces. A private lounge area enables customers to discover and appreciate these fine examples of haute horlogerie in quiet and elegant surroundings.

The Portofino Midsize Collection

Following the launch of the Portofino Midsize collection, IWC now offers this range of watches in the new boutique in Riyadh. An extension of the brand’s popular Portofino family, the Midsize collection caters to watch lovers who prefer a slightly smaller timepiece. The flagship model is the Portofno Midsize Automatic Moon Phase, in which, for the first time ever, the designers have depicted the entire moon phase display as a star-studded night sky, with the moon and stars appearing to float in infinite space.

Boutique Address

First Jewelry Co.
Al-Rossais Commercial Center
Olaya Street
PO Box 220239
Riyadh 11311
Tel. +966 11 460 2801/2