In anticipation of Baselworld 2015, Swiss watch brand GRECO Genève unveils its collection Les Temps Modernes –the fruit of 23 years of watchmaking excellence. A celebration-party commemorates the event.
With mastery of materials and subtle decoration, GRECO Genève embodies these values through its conception and fabrication of Swiss watches. Now the brand unveils an iconic Hexagonal Nut-design watch.
The simple machine nut –an indispensable reference in industrial design –is lodged deep within the collective unconscious of the world. Today, this design element steps up from its functional origins to affirm a new mechanical identity: chronometric precision and excellence in Swiss watchmaking.
With the unveiling of its Hexagonal Nut-design watch, GRECO Genève has been the unexpected surprise at the Carrousel du Louvrein Paris at the Salon Belles Montres. In watchmaking, where aesthetic values go often hand-in-hand with their functional counterparts, some of the most legendary designs are the direct descendents of functionality.
At the other end of the spectrum, GRECO Genève’s approach has been to metamorphose a quintessentially functional object into a luxury item: trendy, urban and totally contemporary. Today two editions of the Hexagonal Nut-design watch are being launched, heralds of the collection Les Temps Modernes: the LTM-18t and the LTM-04t.
These timepieces, bold in character, are recognizable even from a distance as the signature of GRECO Genève. They unite state-of-the-art technique, the most modern materials and unrivalled savoir faire. They embody excellence. For this watch, GRECO Genève has performed a veritable exploit of mechanical know-how: fitting an authentic Swiss movement into a waterproof case in the form of a machine nut, including screw threads.
Model: Hexagonal Nut-design watch, Collection Les Temps Modernes
Reference LTM -04t
Limited edition of 50 timepieces
Caliber Manufacture ETA 2892, Swiss-made self-winding mechanical movement with date indication Hand-decorated rotor aesthetics (oscillation mass) personalized by GRECO Genève, coated with anthracite ruthenium
Offset date aperture positioned at 4 o’clock
40 hours of power reserve
Machined from grade 5 titanium, fully respecting the exact proportions and dimensions of an industrial machine nut
Even the screw threads have been faithfully reproduced
Polished and brushed titanium, alternating burnished and mat textures
Dimensions: 43 mm from flat to flat –49.6 mm from corner to corner –13 mm thick.
Crown in the form of a miniature machine nut, easy grip for initial manual winding or readjustment of the hour and date
Water resistance guaranteed to 3 atmospheres (30meters
Extremely resistant sapphire crystal and sapphire back
Rhodium-plated brass base with detailed precision engraving
Engraved and black lacquered cogwheel-motifs
Hands: flat rhodium-plated open-ended wrenches
Logo Les Temps Modernes: « GRECO Genève»
Black silicon strap with a textural design unique to GRECO Genève, evoking the tire-tread of a large, luxurious 4×4
Width between the horns: 20 mm
Polished and mat folding clasp in grade 5 titanium, with double push-security system
Packaging celebrating the iconic aesthetics of the industrial machine nut