For the second consecutive year, Swiss luxury watchmaker Maurice Lacroix will support leading men’s health charity, Movember. Recognized for its innovative and forward thinking campaigns, the brand will create an extensive network of Mo’rice Lacroix teams all around the world with its ambassadors leading the way and spreading the good word.
To mark this exciting partnership Maurice Lacroix has created two limited editions of the Pontos S Diver of 14 units each.
The first 14 pieces will feature an orange Movember ‘stache on the dial and will reward the greatest fundraisers of each national Mo’rice Lacroix team.
The second series of 14 timepieces will feature a white ‘stache on the dial and will be sold exclusively on www.mauricelacroix.com. Maurice Lacroix will donate all benefits of the sale to the Movember Foundation.
Each year one man, chosen from the combined list of winners all over the world, is crowned international Man of Movember, becoming the face of the campaign. To reward this ultimate Movember ambassador, Maurice Lacroix has created an electric blue “duo” version of the Pontos S Diver. Only two pieces will be manufactured and the second unit will be gifted to Maurice Lacroix ambassador and Movember CEO, Adam Garone.
|Electric blue “duo” version of the Pontos S Diver|
The Movember Foundation is a global men’s health charity which raises vital funds and awareness for the often-ignored issues of men’s health, specifically prostate cancer, testicular cancer and men’s mental health. It is responsible for the sprouting of millions of moustaches around the world in November when men become walking talking billboards for men’s health. Mo Bros start the month clean-shaven, and then grow and groom their moustache all month long. Funds are directed to men’s health programmes which are shaped by Movember’s vision to have an everlasting impact on the face of men’s health. Programme areas focus on awareness and education, living with and beyond cancer, staying mentally healthy and research. Programmes are delivered by the Movember Foundation and its men’s health partners in each country.
The Movember journey began in 2003 with a few mates in a pub in Melbourne, Australia. The goal was simple – to create a campaign promoting the growth of the moustache among like-minded people and have fun along the way. It is about real men growing real moustaches, talking about real issues to help to change the face of men’s health. Movember now spans the globe across 21 countries. Since inception, a global army of over 4 million Mo Bros and Mo Sistas have grown, or supported the growth of a moustache. To date more than £345 million has been raised globally and over 800 men’s health projects are being funded.
Maurice Lacroix’s tagline lends itself to the Movember partnership and with the support of their employees and ambassadors, 2014 is Maurice Lacroix’s ‘now’ time to create teams across the globe with one objective – to raise as much money and awareness as possible.