IWC Schaffhausen Unveils Redesigned Boutique at Elements Hong Kong

The Swiss luxury watch manufacturer IWC Schaffhausen unveils its redesigned Elements Boutique in Hong Kong. After extensive refurbishment, the newly reopened boutique provides a unique experience for connoisseurs who appreciate the fine art of watchmaking.

First opened in 2007, the Elements Boutique now reopens its doors for its discerning customers in Hong Kong.

IWC Elements Boutique, Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
Facade of the redesigned IWC Elements Boutique, Hong Kong. (PHOTOPRESS/IWC)

In the entrance area, three stunning display windows greet guests with enticing visuals that showcase IWC’s product families, embodying the soul of and telling the story behind each of the collections.

IWC Elements Boutique, Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
Inside view of IWC Elements Boutique, Hong Kong. (PHOTOPRESS/IWC)

The newly renovated boutique embodies the brand’s core values and reflects the world of haute horlogerie in its luxurious finishes, sophisticated lighting and polished metal surfaces. The combination of these features creates a stylish and elegant haven over 63 square metres. Inside the boutique, visitors are invited to discover IWC’s haute horlogerie creations, which reflect the quality of the craftsmanship and dedication to perfection that go into each timepiece.

IWC Elements Boutique, Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
Inside view of the inviting IWC Elements Boutique, Hong Kong, offering IWC’s clients a luxurious shopping experience. (PHOTOPRESS/IWC)

The boutique provides the full range of IWC’s product families. A spacious private lounge with a separate exhibition area creates a relaxed ambiance for guests to further explore the watches in depth, providing IWC’s discerning customer with a unique and tailor-made watch purchase experience.

IWC Elements Boutique, Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
Inside view of the spacious IWC Elements Boutique, Hong Kong, featuring all of IWC’s collections.(PHOTOPRESS/IWC)

The IWC Elements Boutique continues to reveal compelling insights into the IWC brand and its values while taking its valued visitors on an inspirational voyage into the fascinating and multifaceted worlds of luxury watchmaking and design.

IWC Elements Boutique, Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
IWC Elements Boutique, Hong Kong, offers a comfortable lounge area to explore IWC’s fine art of watch making and craftsmanship in detail. (PHOTOPRESS/IWC)

Boutique Address

IWC Elements Boutique
Shop 2008B, Elements, 1 Austin Road West
Tsim Sha Tsui, Kowloon, Hong Kong
Tel. + 852 2829 2729
E­mail infohk@iwc.com