JORDI Swiss Icon – Chronograph Blazing Sun

JORDI’s latest 2014 variation on the theme of Swiss glacier inspired chronographs is ablaze with trendy yellow and oozing with cheeky sex appeal.

Shaped by nature, unique, smooth and ergonomic like its predecessors, “Blazing Sun” embodies the power of the sun flaming across Alpine glaciers, sparkling off crisp snow and glinting off shiny black rock.

The scintillating yellow detail is offset by the line’s unmistakable 44mm diameter black titanium case, topped by a domed sapphire crystal accentuating the ergonomic look and feel of the model, thus ensuring outstanding comfort on the wrist. Inside beats a Vallée de Joux movement with Manufacture-made complications and a 360-degree oscillating weight.

JORDI Swiss Icon - Chronograph Blazing Sun

The bright and breezy dial bearing a small seconds subdial, as well as minute and hour counters, is adorned with the brand’s cherished traditional paper-cut design that instils a powerful visual identity. The inimitable pattern is there, distinctly yet discreetly present.

The vivid watch face is also enlivened by a large big date display at noon ensuring optimal visibility, while the Superluminova hour dots will be appreciated by night owls.

The generous hands symbolise arms linked in a gesture illustrating the strength that lies in unity. They echo the famous quote by Friedrich Schiller appearing inside the strap “Wir wollen sein ein einzig Volk von Brüdern” (We wish to be a united band of brothers). The crown is the signature of the JORDI Swiss Icon collection.

JORDI Swiss Icon - Chronograph Blazing Sun

The Swiss flag is deconstructed and recreated inside a red-ruby cylinder that is notched on the outside, like an abstract sculpture. It sets the finishing touch to a resolutely contemporary design that combines with the paper-cut motif to form a unique blend of modern and traditional elements.

This unequivocally masculine timepiece comes with an additional knock-out dose of bright yellow on both the inner and outer aluminium bezel rings, as well as the sides of the genuine black leather strap and the lug inserts. As an appropriate measure, for sun-loving men with style, “Blazing Sun” offers the added advantage of being water-resistant to 100 m.

Technical details

Calibre MJ 1948.01, Self-winding chronograph crafted in the Vallée de Joux, manufacture bi-directional 360° oscillating weight, big date at 12 o’clock.

Titanium coated with black PVD, yellow anodized aluminum twin bezels, Ø 44mm, satin-finished lugs with yellow inserts, semi covered end-lugs, domed sapphire crystals, anti-reflective treatment, water resistant to 100m.
Crown: Signature crown with recomposed Swiss flag

Chronograph counters, small second, satin-finished date plate with logo, paper-cut design, 10 applied indexes, superluminova on markers.
Hands: Satin-finished rhodium-plated squelette hands with superluminova.

Rubber strap with stainless steel black PVD folding clasp

Swiss retail price: CHF 6’900

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