Swiss luxury watch brand JORDI enhances its Lady Icon collection by introducing “Red Passion”, an attractive model that comes in three pulsating versions, each overflowing with tempting, scarlet seduction.
Bursting with style and comfort thanks to the domed-sapphire crystal and ergonomic shape inspired by the soft, polished feel of a river pebble, this new model incorporates all the fascinating design aspects of its predecessors, the Lady Icon White Glamour, while the “Red Passion” 37mm stainless steel case features red twin bezels enhancing its unique aesthetics and glamorous look.
The brand’s signature “papercut” design emphasises the depths and dramatic effect of “Red Passion’s” striking tone-ontone dials. Stemming from China where it is known as Jianzhi, and featured on the UNESCO Intangible Cultural Heritage Lists, paper-cutting is a prodigious demonstration of the art of using alternating filled and empty spaces. It is admirably echoed in Switzerland where virtuoso artists use the tips of scissors or scalpel-shaped knives to create an enchanted world by dint of their expertise and their imagination. Swiss artisan Johann-Jakob Hauswirth raised it to an art form in the 19th century and devoted his entire life to perfecting this skill. Like all such artistic crafts, paper-cutting calls for rigorous discipline, precision and infallible patience. It is extremely rare, as befits all exceptional things.
This quartz-driven 37 mm model comes in three versions with 10 applied Roman numerals; a chaton dial with 10 sparkling diamond hour-markers, and a bezel encrusted with 72 glittering diamonds. All feature a date window at 12 o’clock along with a small seconds counter at 6 o’clock – because every new day brings opportunities to express passion, and every fleeting moment counts. The ruby-red cylinder-shaped crown houses a re-interpreted Swiss flag, while the razor-sharp extravagant hands are a reminder of the scissor blades used in the art of paper-cutting. The red leather strap in genuine cow hide displays a discreet paper-cut design pattern. All of these models are also available with a stainless steel bracelet or alligator strap.
Quartz with big date at 12 o’clock
Stainless steel, red anodized aluminum twin bezels, Ø 37mm, polished case and lugs with red inserts, semi covered end-lugs, domed sapphire crystals, anti-reflective treatment, water resistant to 30m.
Crown: Signature crown with recomposed Swiss flag.
Small second counter, satin-finished date plate with logo, superluminova on markers, 10 Roman numerals or diamonds.
Hands: Polished squelette hands with superluminova.
Genuine leather, alligator or stainless steel
Swiss retail price: CHF 1’795/CHF 2’795/CHF 4’300