Swiss watch brand 88 RUE DU RHONE presents the Broadway, a classically chic timepiece that captures the thrill of the world’s most iconic theater district.

Nicknamed “The Great White Way” for the stretch of white lights along the famous street in New York City, Broadway represents timeless class and style effortlessly manifested in the 88 RUE DU RHONE watch bearing its name.

From 88 RUE DU RHONE, the Swiss-watch company founded by the grandsons of legendary watchmaker Raymond Weil, has launched a magnificent new collection of watches that represent contemporary design and Swiss excellence for accessible prices. Each watch conjures the nostalgia of Old Hollywood, film, and theater.

The number “8”, a symbol of good fortune and infinity, is inherent in the design of each 88 RUE DU RHONE watch, emphasizing the timeless allure of the iconic Hollywood films and Broadway shows that inspired the collection.

88 RUE DU RHONE BROADWAY Double 8 Origin – 42mm Quartz Chronograph

As they say on Broadway, this watch is a triple threat: sleek, stylish and sophisticated. 88 RUE DU RHONE’s Broadway watch evokes the spirit of the most majestic theater district in the world.

With its light beige face and stunning silver accents, it conveys the essence of the twinkling lights that line Broadway. This 42mm chronograph features a stainless steel case and beige dial that highlights a striking red seconds hand and red detailing.

The dashing black leather strap with red stitching offers a perfect contrast to the bright, bold face. An iconic number “8” pops against the subdued palette, subtly reminding the wearer of the countdown clocks in the beginning of old Hollywood films.

Technical details

Model: 88 RUE DU RHONE Double 8 Origin BROADWAY – 42mm Quartz Chronograph

Quartz Chronograph, RONDA Caliber 12,5″

Central hours and minutes, small seconds hand at 3 o’clock
Date window at 4 o’clock
Date adjustment by pulling completely the crown out
– Start, stop and restart using push-button at 2 o’clock
– Split-second function: intermediary-time reading and split-second
– Synchronization by second press on push-button at 4 o’clock
– Return to zero using push-button at 4 o’clock
– Central chronograph hand
– 30 minutes counter at 9 o’clock
– 12 hours counter at 6 o’clock

Stainless steel
“RUE DU RHONE” engraved on the case side
Diameter: 42mm
Thickness: 10,7mm
Crown Stainless steel – fluted with 88 monogram
Crystal Sapphire
Case back Snapped, with engraved logo and 8 engraved 8-shaped hour markers
Water resistance: 50m/165ft

Beige, with 8-filigree motif
Indexes Silver indexes
“88 RUE DU RHONE” logo at 12 o’clock
Hours / Minutes Rhodium polish with luminescent highlights, Bec de plume
Sweep seconds Red paint, baton, with 8-shaped counterweight
Counters hands Rhodium polish, barrel-shaped

Black leather with alligator padding, red stitching and stainless steel ardillon buckle

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