IWC Schaffhausen has chosen the city of Amsterdam for its first boutique in the Netherlands, pinpointing 49 PC Hooftstraat as the preferred location. The boutique’s interior conveys a strong sense of the brand’s heritage and innovation, underscoring the Swiss watchmaker’s passion for traditional craftsmanship and precision engineering. IWC is the first watch company to offer its products in a monobrand boutique on this renowned and luxurious shopping street.
IWC’s in-house architects created the exclusive and contemporary design of this boutique. The modern interior, featuring dark wood, leather and chrome, comes across as both masculine and welcoming, combining technical finishes with a warm and club like atmosphere. Located on the first floor, the comfortable VIP lounge features a library and a fireplace offering the perfect setting for contemplation of IWC’s superb timepieces.
In the IWC boutique, guests are invited to experience the fascinating worlds of the IWC watch families come to life. Each collection has its own universe and is part of the manufacturer’s long tradition of fine watchmaking. In addition to the newly launched Aquatimer collection, watch aficionados can discover iconic Portuguese and Pilot’s Watches, as well as the Ingenieur and Portofino collections.
The absolute highlight for IWC watch aficionados will be a selection of Boutique Exclusive Editions, sold exclusively through IWC’s retail network and not previously available in the Netherlands.
To mark the inauguration of its first boutique in Amsterdam, IWC Schaffhausen has released a special edition watch – the Portuguese Yacht Club “Amsterdam 2014” (Ref. IW390209).
IWC Boutique Amsterdam
P.C. Hooftstraat 49
1071 BN Amsterdam
Tel. +31 20 303 11 99
Fax +31 20 303 11 93