Swiss watch brand Rotary named as Global Official Timekeeper of Chelsea FC

Rotary, the famous Swiss fourth generation family owned watch brand, known worldwide for exceptional quality timepieces has signed an exclusive 4 year sponsorship deal as the ‘‘Global Official Timekeeper of Chelsea FC’.

Chelsea FC shares with Rotary over 100 years of tradition and commands an outstanding international following. Since 1895 Rotary has enjoyed many successes as a household brand name with an outstanding reputation for affordable Swiss made watches. Today, a global company, Rotary is sold in 45 countries including Hong Kong, China, India, Indonesia, Singapore, Middle East, Europe, North America, Canada and the UK.

Swiss watch brand Rotary named as Global Official Timekeeper of Chelsea FC
Robert Dreyfuss, Chairman of Rotary Watches with the Chelsea FC squad

Rotary timepieces are admired and collected worldwide, making this the perfect partnership. In honour of the sponsorship, Rotary has designed a ‘Special Edition’ watch in two versions. The ‘Special Edition’ Chelsea FC design has defining features including The Blues’ famous blue lion badge.

Each version symbolises traditional Swiss watch making and innovation, and pays tribute to the 2012 Champions League winners – the only London club to have achieved that feat. The ‘Special Edition’ watches will be available on a dedicated website that will launch soon.

As Global Official Timekeeper, Rotary branding will be prominent within the Club’s ground at Stamford Bridge. In addition to this Chelsea’s star midfielder Frank Lampard will become the Chelsea Football Club Rotary brand ambassador for the 2013-14.

“This is an extremely exciting sponsorship for Rotary and one that we are very proud of. Like us, Chelsea enjoys a long standing heritage and operates on the world stage. Our partnership represents a mutually beneficial strategic alliance given that we share many common values. We are committed to growing our brand awareness overseas particularly in South East Asia and Chelsea was our first choice given that their fan base in the region is huge.” says Victoria Campbell, Chief Executive of Rotary.

Chelsea has never partnered with a watch brand until now. Ron Gourlay, Chelsea FC Chief Executive, said: ‘We have never partnered with a watch company until now but believe Rotary are a perfect fit as we share a similar outlook and goals. We are very pleased to be joining forces with a Swiss fourth generation family owned watch brand which has a worldwide name. ‘I am happy to announce that Frank Lampard will become the Chelsea Football Club Rotary brand ambassador for the 2013-14 season and we look forward to building a great relationship with them.’

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