IWC Schaffhausen Opens Boutique in Venice

Following the opening of the first Italian boutique in Rome in March of last year, IWC Schaffhausen is now putting down roots in Venice. To underline the importance of the Italian market, the Swiss watch manufacturer has decided to expand its retail network at Piazza San Marco in Venice, the beating heart of one of the world’s most beautiful and celebrated cities.

IWC Schaffhausen Boutique at Piazza San Marco in Venice
The IWC Boutique Venice opened its doors at the world-famous square Piazza San Marco. (PHOTOPRESS/IWC)

Located inside a historic Venetian palace dating back to the 16th century, the new boutique extends over a 50-square-metre area facing the bell tower of St Mark’s Basilica, a perfect setting in which to highlight the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area.

IWC Schaffhausen Boutique at Piazza San Marco in Venice
Front entrance to the IWC Boutique Venice that has its home in a historic Venetian palace dating back to the 16th century. (PHOTOPRESS/IWC)

Using dark wood, chrome steel and leather, IWC architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking. Furthermore, the team of designers has developed a project that fits perfectly in such a unique location by maintaining the original vaults, frescos and the 1950s staircase by Venetian architect Mario Venturini.

IWC Schaffhausen Boutique at Piazza San Marco in Venice
View from inside of the IWC Boutique Venice onto Piazza San Marco. (PHOTOPRESS/IWC)

In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions, available only at the worldwide retail network of IWC boutiques.

IWC Schaffhausen Boutique at Piazza San Marco in Venice
Inside view of the IWC Boutique in Venice. (PHOTOPRESS/IWC)

Boutique Address

IWC Boutique Venezia
Piazza San Marco 43
30124 Venezia
Tel. +39 041 884 2451
E-mail: boutique.venezia@iwc.com