ALOR® International Debuts Swiss Watch Collection Aimed at Women

ALOR® International Ltd., the luxury jewellery company founded by the Zemer family in 1979, has introduced its new collection of luxury timepieces: ALOR® Swiss Watches. The Swiss made collection is the latest addition to the already extensive ALOR brand, with international jewellery distribution in Australia and Eastern Europe.

ALOR® International Swiss Watch Collection for women

ALOR International Ltd. has been the designer and distributor for the 18kt gold and cable jewellery collections of the CHARRIOL brand in North America and the Caribbean since the early 1980’s.

With a classic design aesthetic, contemporary styling and ease of wear versatility, ALOR Swiss Watches for Fall/Winter 2013 consist of six watch collections; 1979, ALOR, CAVO, VALENTI, FORTE and EliteSub.

ALOR® International Swiss Watch Collection for women

While several of the styles can be worn by both men and women, the brand’s emphasis is on women and the timepieces are intended to pay homage to the woman who in her busy daily life deserves to take some time out for herself.

ALOR® International Swiss Watch Collection for women

“It’s about time, It’s about me” is the brand tag line for ALOR Swiss Watches and the Fall advertising campaign will be seen in a range of media including large scale national television spots, full page advertisements in Harper’s Bazaar, Marie Claire, and Niche Media publications.

ALOR® International Swiss Watch Collection for women

The ALOR Swiss Watch price points range from $695 to $4,000.

About ALOR® International Ltd
The signature designs of ALOR fine jewellery are 18kt gold and stainless steel cable. ALOR, established by Jack and Sandy Zemer in 1979, is now a family venture, – which includes sons and principals of the company, Ori and Tal Zemer. The brand name ALOR is not only a play on the allure and glamour of its designs, but the combined first names of the Zemer’s two sons, and a reflection of the family values at the core of the company.

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