IWC Schaffhausen unveils its redesigned 1881 Heritage Flagship Boutique Hong Kong

The Swiss luxury watch manufacturer IWC Schaffhausen unveils its redesigned 1881 Heritage Flagship Boutique Hong Kong. After extensive refurbishment, the Flagship boutique features a stunning entrance showcasing IWC’s haute horlogerie and a mesmerizing LED glass movement animation.

IWC 1881 Heritage Flagship Boutique Hong Kong
Facade of the IWC Flagship Boutique at 1881 Heritage, Hong Kong. (PHOTOPRESS/IWC)

Since its opening in 2009, the 1881 Heritage Flagship Boutique Hong Kong is an outstanding example among more than 60 IWC boutiques around the world. Now, the new Flagship reaffirms the company’s special relationship with the Asian market.

IWC 1881 Heritage Flagship Boutique Hong Kong
Inside view of IWC Flagship Boutique at 1881 Heritage, Hong Kong. (PHOTOPRESS/IWC)

In the entrance area, the visitor is greeted by an eye-catching LED-glass animation displaying exquisite IWC Schaffhausen watch movements. Developed by IWC’s own in house architects, a dazzling animation reflects the watchmaker’s imaginative process and their dedication to the smallest detail.

IWC 1881 Heritage Flagship Boutique Hong Kong
Inside view of IWC Flagship Boutique at 1881 Heritage, Hong Kong. (PHOTOPRESS/IWC)

For the first time, the 1881 Heritage Flagship Boutique Hong Kong presents IWC’s most complicated timepiece – the Portuguese Sidérale Scafusia (Ref. 5041). As the first IWC watch to feature a patented constant-force tourbillon and individually calculated astronomical displays, it also combines multiple functions such as sidereal time, a perpetual calendar and a customized celestial chart.

IWC 1881 Heritage Flagship Boutique Hong Kong
Inside view of IWC Flagship Boutique at 1881 Heritage, Hong Kong. (PHOTOPRESS/IWC)

To celebrate the reopening, IWC introduces the new Portuguese Chronograph Classic (Ref. 3904). Despite its decidedly classic design and pure elegance, the redesigned watch maintains a discernibly independent and strong character. Only the second chronograph to join the Portuguese collection, it preserves the identity and cultural heritage of the legendary originals of the 1930s while boldly asserting a new tradition. The Portuguese Chronograph Classic is available in 18-carat red gold or stainless steel, both with a silver-plated or slate-coloured dial.

IWC 1881 Heritage Flagship Boutique Hong Kong
Inside view of the IWC Flagship Boutique Hong Kong. (PHOTOPRESS/IWC)

The IWC 1881 Heritage Flagship Boutique Hong Kong continues to reveal compelling insights into the IWC brand and its values while taking its valued guests on an inspirational voyage into the fascinating and multifaceted worlds of luxury watchmaking and design.

IWC 1881 Heritage Flagship Boutique Hong Kong
Facade of the IWC Flagship Boutique at 1881 Heritage, Hong Kong. (PHOTOPRESS/IWC)

Boutique Address

IWC 1881 Heritage Flagship Boutique Hong Kong
Shop G12–G13, G/F, 1881 Heritage
2A Canton Road, Tsim Sha Tsui
Kowloon, Hong Kong
Tel. +852 2301 3011
E-mail: btq-heritage@iwc.hk