Elliot Brown is a UK based watch brand co-founded by Ian Elliot and Alex brown, two passionate guys who set out to make watches that are more handsome and hard wearing than anything.

The Elliot Brown watches are born from their passion to make sportive and rugged timepieces that can withstand harsh conditions like sand, salt water, snow, ice, mud and extreme pressure.

Alex, a horologer by profession has a 17 years of professional experience with Animal Ltd, a UK based action sports lifestyle brand. Ian was co founder of Animal and latterly MD of Salad Creative, a boutique brand design agency.

His entrepreneurial mentality and unique experience are the perfect complement to Alex’s Horology background. Salad Creative’s head of design, Andy Russell was briefed to begin design work on the brand and to develop ideas for the new watch range and finally Alex and Ian succeeded to have make watches under the brand name Elliot Brown.


Special features of Elliot Brown watch

  • They are elegant timepieces that look solid and just work equally well over a wetsuit or with a shirt.
  • They are more durable than any comparable watch and built with beautiful detailing.
  • They are desirable enough to be an “only watch”.
  • They are easy to maintain and repairable if the worst happens.
  • They are easy to tailor to individual tastes and needs.
  • They last for years and will develop a patina all of their own over time.
  • They have details you might not discover straight away but miss when you wear another watch.
  • They boast unique water proofing and shock proofing features
  • Every single watch is put through a series of rigorous tests for shock, pressure and accuracy

Ian Elliot and Alex brown developed an anti shock movement housing inside the case to damp the effect of harsh shocks.  They have also created a fool-proof sealing system for the crowns that work 100% of the time no matter if the crown is pushed in or pulled out.  The duo engineered 3 seals into the crown so it will withstand the 200m water test in any position.


All major components of Elliot Brown watches are made from 316L Marine grade stainless steel. The critical strap pins are machined from solid stainless steel and simply screw in so anyone can adjust or change a strap.

Traction & torsion test – A 5kg weight is hung from the left-hand side of the strap, whilst the right-hand side is constantly twisted through 180 degrees back and forth.

All straps are interchangeable for ultimate choice – even those with specially shaped ends. The Faces are designed to be bold and easy to read in any light conditions with Super Luminova luminescent detailing – even the strap clasps are engraved with luminous infill so you can find your watch at night when it’s upside down.

ELLIOT BROWN watch knurled crown

The large and knurled crowns are easy to grip with wet, cold or muddy hands. The case back is beautifully engineered with stamped and laser etched detailing – it’s secured with 6 hex bolts set to a particular torque setting to ensure a perfect seal and to hold the anti-shock movement housing in just the right position.

Elliot Brown uses Swiss made movements from dependable suppliers. All with 5 year battery lives for the minimum of fuss. Every strap has a secure deployant clasp – the solid stainless steel bracelets have micro expansion adjustment to conveniently fit over a wetsuit or cuff.


For the glass, Elliot Brown opted for toughened mineral crystal that’s hardened and tempered then applied an anti reflective coating.  Mineral is tougher than sapphire in regard to shattering. Elliot Brown has an in-house servicing and testing facility to ensure the timely servicing and repairing of watches.

ELLIOT BROWN chronograph

Elliot Brown’s mission is to make the toughest watches that will go anywhere and last for years, then look after them efficiently and inexpensively so the wearer can continue to enjoy the kind of attachment with their watch that only develops over time.

Ian Elliot

Ian Elliot, the co founder of Elliot Brown watches has a passion of sports and entrepreneurship since his childhood. It was the sport that inspired him to work differently – to work at something which ignited the same passion. He left the university education early to start a business and ended up making a watchstrap made from Velcro and polypropylene webbing. That’s how Animal was born – an action sports lifestyle brand.

Ian Elliot
Ian Elliot

In the early stages of his business at Animal, he made watchstraps on an old sewing machine in order to make the best one possible – the toughest, most comfortable, and best looking.  His business grew into a complete action sports lifestyle brand with range of products including watches.

Alex Brown

Alex Brown is a passionate and imaginative watchmaker who started his horological career by moving to London and knocking on every door in Clerkenwell until he was offered a job.

That opportunity came from a watch-material dealer on Clerkenwell Road, London’s traditional centre for watch- and clock-making, where Alex spent the next four years learning his trade. Whilst working in Clerkenwell, Alex put himself through the British Horological Institute’s Diploma in Technical Horology at Hackney College, achieving joint 2nd place in the UK in his Final Practical Examinations.

Alex Brown
Alex Brown

Looking for an opportunity to broaden his horizons, Alex was offered a position in Cartier’s prestigious after sales department in Old Bond Street. He was also approached by one of the founders of Animal Ltd, offering him the opportunity to set up and run their watch servicing department. After surprising Cartier by being the first person to decline an offer of a position, Alex moved to Dorset, and for the next seventeen year he ran Animal’s watch department. The role involved range planning and development, working with designers and manufacturers and overseeing the servicing department.

During his time at Animal, Alex learned why and how watches could fail and started imagining how those points of failure could be minimised in order to make watches that could survive really harsh treatment for longer.

In the spring of 2013, Alex joined forces with Ian Elliot to establish Elliot Brown Ltd – a watch brand that uniquely incorporates these features into smart but rugged analogue watches specifically designed for the outdoor and active-sports sectors.

Elliot Brown guarantees all their watches for 12 months from date of purchase, and an in-house service department in the UK service and repair watches from both retailers and consumers quickly and efficiently. Custom moulded protective EVA boxes to protect watches in transit are available FOC to both retailers and consumers.

Elliot Brown follows strict environmental conservation policies and they use recycled materials wherever it is possible, and don’t air-freight the watches if it is possible and recycle as much as, from waste paper to watch batteries, and are part of the WEEE Distributor Takeback Scheme.

Official website: http://www.elliotbrownwatches.com/

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