The vibrant island state of Hawaii in United States is the home to a new emerging watch brand – Individual Design by Mark Carson. Founded by Watch designer Mark Carson in 2010, the Individual Design of Honolulu offers extra ordinary and Mark Carson timepieces inspired from the world of Design and Hawaiian culture.
Its debut watch line – Ka La (The Sun in Hawaiian Language) – offers exceptional mechanical watches inspired from the design of Sun dial. These timepieces are designed by Mark Carson himself and assembled by a well trained watchmaker in Hawaii.

Equipped with Swiss made ETA 2824 -2 automatic movements, the timepieces from Ka La Collection carry the vibrancy of Hawaii as well as the expertise of Swiss watch-making. Each timepiece is serially numbered and the exhibition case back enables to admire the ticking movement inside.

The collection is again divided into – Ka La Classic, Ka La Roman and Special order versions. The Ka La Classic models feature silver or black sunray dials and round lumed hour markers. The Ka La Roman models feature Silver, white or black dials with Roman numeral hour markers.

The Ka La collection models are also available on special order. The models with silver/white dial features blue hands and with black dial features red or rose gold hands. The models are available in steel, PVD black or PVD rose gold cases.

Technical details
Features
Designed in Hawaii by Mark Carson
Assembled in Hawaii by a WOSTEP trained watchmaker
Unique serial number on each watch
Movement
Swiss made ETA 2824-2 movement
Automatic winding
Stop-seconds time setting (hacking)
Date display at 3 o’clock
Case
Domed top Sapphire Crystal with anti-reflectice coating
43 mm Stainless Steel (316L) case (55mm by 47mm overall)
12.5 mm thick case
Exhibition Back with Sapphire Crystal
50 meters (165 feet) water resistance
Case Finishes: Stainless Steel, PVD Black and PVD Rose Gold
Straps
Calfskin, Genuine Lizard, Genuine Crocodile, Genuine Alligator
Warranty
1 year warranty
Recommended Retail Price in US dollars
- Ka La Classic – $1000 -1400
- Ka La Roman – $1000 – 1400
- Ka La Special order – $1500 -1700