ArtyA – Son of Sound

Swiss luxury watch brand ArtyA presents a new collection – The Son of Sound collection. The new model is completely in line with the spirit of ArtyA: dared, creative, passionate, different and avant-gardiste.

These models come with an impressive watchcase, never seen before: A guitar-head shaped case, dreamed up by Yvan Arpa during a jam session with his friends. This vision was a real challenge to manufacture in Geneva.

The different finishes – polished, satined, microbillé mixed together give a genuine swing to the lines of the case.

The chronograph movement, called Woodstock, is made by Concepto and SC2. The 4 active pushers inspired by guitar « tuning pegs » have the following functions: start/stop (chronograph), reset (chronograph), hours change, and date change.

The strings on the dial are hand-stretched and fully made of gold. Only very noble materials were used for the different elements of the dial. Some of the bases of dials, such as the UK model, are made of wood marquetry.

Technical details
4 registered patents

ArtyA-Woodstock by Concepto, engineered by SC2-MAL
Unique and patented Active Tuning Pegs System (ATPS)
27 jewels
28,800 vibrations an hour
48h power reserve

Chronograph with 4 active “tuning pegs” pushers (start/stop, reset, hour change, date change) offering clear and efficient effects even if not in direct contact with the movement.

18K pink gold (titanium and a steel version with different PVD treatments will also be available)
Width 42mm

Hands, f holes, insert plates and counters (hour and date)
Hand-stretched 18K pink gold strings
On the UK edition, the dial is made of wood marquetry

High-end crocodile strap

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