JORDI Swiss Icon shows a unique ability to create contrasts, building on traditional know-how and avant-garde design.
For its new feminine line, the brand pursues its vision in the same audacious creative vein. This collection looks like it appeared straight out of a fairy-tale. Each model tells its own story, and all tell the fascinating world of JORDI Swiss Icon that so adeptly captures the imagination by combining evocative aesthetics, tradition and modernity.
For its feminine line, the vision is clear: interpreting contemporary seduction, that of a feminine and distinctive woman who senses an affinity with flowing lines forming a soft, curvaceous design that is simply unique.
The 37 mm stainless steel case with its softly ergonomic shape and domed sapphire crystal gracefully evokes the smoothly rounded curves of a polished river pebble. Wearing it procures a sense of extreme ease and comfort. The polished-lacquered dial is enlivened by a small seconds display at 6 o’clock, along with a highly legible large date at 12 o’clock.
Graced by a “paper-cut” design, an artistically understated depiction of animals and flowers forming a delicately intertwining lacework pattern, the Lady Icon collection sets itself apart from all other watches made for women.
To ensure each woman finds the watch that most closely resembles her, Lady Icon comes in all-steel, pink gold and steel or soft black version, with or without diamonds. The gem-setting work is expressed in accordance with various personalities, ranging from diamond chatons for subtle sophistication, to a gem-set bezel, and all the way through the most voluptuous variation of all, full-set with 282 diamonds totalling 2 carats.
Driven by a quartz movement to ensure you are always on time. Lady Icon is teamed with a choice of genuine leather, genuine alligator or satin strap. It is water-resistant to 30 metres.
The collection also features a high-fashion, offbeat model called Lady Deep Purple. In tune with the colour-block trend that has been appearing on fashion show podiums around the world, Lady Deep Purple dares to display a vivid shade of violet that is ideal in all circumstances.
|Lady Deep Purple|
The model also features a decidedly modern and contemporary touch in the shape of a cylindrical crown housing the Swiss flag, along with generous hands, a decorative ring and inserts in anodised purple aluminium.
1. Snow White
- SIL.401.20.002.03: Diamonds: 292; Carats: 2.0; Quality: TW/SI
- SIL.401.15.003.03: Diamonds: 72; Carats: 0.55; Quality: TW/SI
- SIL.401.14.002.03: Diamonds: 10; Carats: 0.125; Quality: TW/SI
2. White Glamour
- SIL.401.17.006.03: Diamonds: 72; Carats: 0.55; Quality: TW/SI
- SIL.401.21.005.03: Diamonds: 292; Carats: 2.0; Quality: TW/SI
- SIL.401.16.005.03: Diamonds: 10; Carats: 0.125; Quality: TW/SI
3. Lady Deep Purple
4. Soft Black
- SIL.401.17.009.03: Diamonds: 72; Carats: 0.55; Quality: TW/SI
- SIL.401.19.008.03: Diamonds: 10; Carats: 0.125; Quality: TW/SI
- SIL.401.22.008.03: Diamonds: 292; Carats: 2.0; Quality: TW/SI