SEVENFRIDAY – P1, P2 and P3

SEVENFRIDAY is a Zürich (Switzerland) based watch brand, whose products are inspired from the world of Industry: Steel, industrial plants, tools, engines, machines, wheels etc. The SEVENFRIDAY watches possess unique designs thanks to high end production and complex construction methods in the manufacturing. It is a merger of contrasting materials and styles in harmony. The products clearly target individuals with high demands in regards to design, quality and uniqueness.

In 2012, the brand launched its first watches – the P1 and P2. The SEVENFRIDAY timepieces are built on two major elements – the box and the interface. The box(case) made of stainless steel is a complex constructed and protective casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of aluminum, for additional visual experience.

In the box you find the interface which consists of hands, discs, dial and movement. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the observer and makes having a timepiece experience. A variety of materials, finishing and colors completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.

Unique Features of SEVENFRIDAY watches
– Impressive illustration of the mechanics inside > visual complication
– The Interface transporting the machine’s complexity to the surface
– Iconic and pure shape
– A balance between classic and modernity
– Playful animation ring
– Integrated strap joints

SEVENFRIDAY timepieces are available online as well as in selected retail stores across the globe. Price range: Between CHF 950 – 1100.

SEVENFRIDAY P1
The P1, cool and slightly restrained in the coloring symbolizes the present industrial esthetics, the “Industrial Essence”. For this reason the colors silver, black and rhodium are mainly used.

Box
Stainless steel case with eloxed aluminum animation ring (pantone 428C), vertical brushed finish
Measurements: H: 47mm & W: 47.6 mm
Hardened mineral Glass

Interface
Silver, rhodium and black; finishing is alternatively circular, brushed and diamond cut
Miyota 82S7 movement with open balance wheel
Small second and 24h indication disc
Hour- and minute hands as elongated arms of the mechanical movement

Strap
28 mm leather

SEVENFRIDAY P2
The P2, warm and with strong coloring of cupper reminds strongly the beginning of the industrial times, the “Industrial Revolution”. Also the various shades of grey used in combination with the various finishing are a testament to this relevant époque.

Box
Stainless steel case with medium grey PVD treatment
Animation ring of eloxed aluminum in warm grey with sand blasted finishing
Measurements: H: 47mm & W: 47.6 mm
Hardened mineral Glass

Interface
Dark and warm grey color;
Finishing is alternatively opalin, mat, diamond cut, satine and circular/bouchonné
Myota 82S7 movement with open balance wheel
Small second and 24h indication disc
Hour- and minute hands as elongated arms of the mechanical movement

Strap
28 mm leather

SEVENFRIDAY P3
In December 2012, after the successful launch of the first 2 models, SEVENFRIDAY launched their third model, the P3. After the P1 found its inspiration in the universe of „industrial essence“, the P2 in the one of “industrial revolution”, the P3 inspires itself from third industrial universe “industrial engines”. Influenced by the no-nonsense attitude of the coffee racer SEVENFRIDAY went about creating the latest model.

In visual contrast to the box and interface – which are all in different shades of black and dark grey – are the signal-red highlights on the dial. The visual experience is enhanced by the animation ring which is reinterpreting the bike’s tire including the profile and material. It embraces the protectively the PVD coated stainless steel case.

Box
Stainless Steel case with black PVD treatment with Animation ring with high resistant silicone and motorcycle tire pattern
Measurements: H: 47mm & W: 47.6 mm
Hardened mineral Glass

Interface
Black, gun metal & a touch of red;
Finishing alternating mat, opalin, satined, diamond cut
Open balance wheel movement Miyota 82S7
Customized with specific disk for 24H and small second functions
Special minute hand designed to be part of the mechanical movement

Strap
28 mm leather

SEVENFRIDAY P3/2
In June 2013, the brand launched P3/2 (Riviera), a powerful, classy yet sporty model. The model name P3 (the second) clearly implies that its inspiration can be found in the universe of the “industrial engines”. Inspired by the classic and timeless beauty of the wooden motorboats, red and blue highlights represent the traditional nautical navigation colors. Animation ring is made of solid Canadian wood by an exceptionally talented young craftsman from South Tyrol. The ring’s look and feel refers to the boat’s wooden body. Production is limited to 350 units in order to fulfill and guarantee the highest quality standards.

Box
Stainless steel case with Animation ring with made of solid Canadian wood, manually finished and oiled
Measurements: H: 47mm & W: 47.6 mm
Hardened mineral Glass

Interface
Silver and grey finishing;
Highlight of blue and red to remind of the nautical colors for navigation
Open balance wheel movement Miyota 82S7
Customized with specific disk for 24H and small second functions (with red and blue index)
Special minute hand designed to be part of the mechanical movement

Strap
28 mm leather

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