Antonio Calce, CEO Montres Corum Takes Over as the CEO of Eterna

China Haidian Holdings Limited (“China Haidian”), the business group that recently acquired CORUM has announced the appointment of Mr Antonio Calce as CEO of Eterna in addition to his current and continuing responsibilities as CEO of Montres Corum Sarl. This strategic appointment demonstrates the long term vision of China Haidian and the confidence of both partners for the continued development and growth of the two brands.

Eterna is a Swiss watch company founded in Grenchen, Canton Solothurn on the 7th of November 1856 by Dr. Josef Girard and Urs Schild. Since 1856, it has manufactured high-quality mechanical timepieces born of traditional craftsmanship.

Founded in 1955 in La Chaux-de-Fonds (Switzerland), Corum has made creativity, consistency and long-term vision as its guiding mission. Following in the lines of the founders, Corum is more than ever faithful to the iconic collections that created the reputation and brand awareness, but giving them a powerful modern twist its hallmark innovation and technical progress.

China Haidian Holdings Limited (“China Haidian”) (Stock code: 256) is a publicly listed company in Hong Kong Stock Exchange since 1991 which is controlled by Mr. Hon and his family. The group’s primary activity is the manufacture of proprietary watch brands and the distribution of both proprietary and selected Swiss luxury watch brands in China and throughout Asia.

The Group owns “EBOHR” and “ROSSINI” watches brands, both of which are in the top 4 domestic watch brands in China. The Group also owns the Swiss brand Eterna which has a license to manufacture and distribute globally “Porsche Design” watches.

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