From April 23rd to 26th 2013, Legendary Swiss watch manufacture Jaeger-LeCoultre will be organizing its fifth online ‘Tides of Time’ auction dedicated to preserving the world heritage marine sites. This year, the Manufacture is offering a one-of-a-kind model inspired by the 1959 Jaeger-LeCoultre Memovox Deep Sea: prototype N°1 of the Jaeger-LeCoultre Deep Sea Chronograph Cermet.
The entire proceeds will be donated to one of the 46 marine sites on the UNESCO world heritage list: the Fernando de Noronha and Atol des Rocas nature reserves. Located amid the Brazilian Atlantic islands, the Fernando de Noronha reserve hosts the largest concentration of tropical seabirds of the West Atlantic. Its fertile waters also offer extremely important breeding grounds and sources of sustenance for tuna fish, sharks, turtles and sea mammals.
In May 2013, in partnership with UNESCO and the International Herald Tribune, Jaeger-LeCoultre will organise a diving trip to this site in order to discover the importance of providing effective protection for these exceptional natural riches, as well as the difficulties involved in preserving them. One of the divers will explore the waters of the Reserve with a Jaeger-LeCoultre Deep Sea Chronograph Cermet on his wrist.
Since 2008, Jaeger-LeCoultre has been pursuing its involvement with the UNESCO World Heritage Centre and the International Herald Tribune through the Tides of Time partnership in order to support the endangered sites. The auction provides an opportunity for collectors and devotees of fine watchmaking to support this cause alongside these institutions.
Jaeger-LeCoultre Deep Sea Chronograph Cermet diver’s watch
Powered by Jaeger-LeCoultre Calibre 758, the Jaeger-LeCoultre Deep Sea Chronograph Cermet watch is a direct descendant of the famous 1959 Memovox Deep Sea, the first automatic diver’s watch equipped with an alarm that had called for the full inventive force of the Jaeger-LeCoultre watchmakers.
In 2013, the icon gets a makeover with a brand-new case in reinforced Cermet. Composed of an aluminium matrix reinforced by ceramic particles and then covered with a 40 micron-thick protective ceramic coating, this 44 mm case is more resistant to shocks and pressure than pure ceramics, and is also surprisingly light – assets that divers are sure to appreciate. This diver’s watch with its 65-hour power reserve is inspired by an historical Jaeger-LeCoultre achievement: the Chronoflight device invented in the 1930s. On the Jaeger-LeCoultre Deep Sea Chronograph Cermet diver’s watch, a chronograph operating indicator composed of two (red and white) discs serves to enhance diver’s safety by providing them with at-a-glance readings of the state of the chronograph: i.e. whether it is on, off or reset to zero.
Mechanical automatic Jaeger-LeCoultre Calibre 758, crafted, assembled and decorated by hand
Frequency: 28,800 vibrations per hour
6.8 mm thick
65-hour power reserve (36 hours with the chronograph in operation)
Chronograph: hour and minute counters, central seconds hand
Chronograph operating indicator: ON, OFF, reset to zero
Hands: Openworked baton-type, luminescent
Diameter 44 mm
Water resistance: 10 bar
Trieste calfskin leather, black PVD-coated steel pin buckle
The auction starts on April 23rd 2011 at 12:00 C.E.T and ends on April 26th 2013 at 12:00 C.E.T at https://auction.jaeger-lecoultre.com
In the mid 20th century, deep-sea diving was both a field of scientific investigation and a fastbooming sport. Diving clubs were opening up all over the place and their members were beginning to travel the world to plumb abyssal ocean depths. Nonetheless, as far as divers’ equipment was concerned, there were still major deficiencies when it came to ensuring the safety of the daring pioneers who set up to explore this uncharted territory. In this respect, time played a vital role because, then as now, the progressive return to the surface was punctuated by a series of decompression stops. It was thus important to keep precise track of oxygen reserves and of the time required to reach the surface of the water, in order to schedule the right moment to begin ascending towards the open air.
Over 50 years ago, Jaeger-LeCoultre engineers realised that an alarm function as an indispensable feature on diver’s watches. They thus resolved to adapt the striking mechanism after which the Memovox line had been named to an aquatic environment. Coming at a time when there was no standard that defined the criteria to be met by diver’s watches, this improvement represented a decisive breakthrough. It met with immediate success and the first editions sold out rapidly. The Memovox Deep Sea went down in history as a legendary instrument well ahead of its times, subsequently retaining its historical prestige right the way through to its re-edition in 2011 as the Memovox Tribute to Deep Sea – a tribute which, in accordance with a firmly established Jaeger-LeCoultre tradition, was accompanied by innovative technical solutions.
The World Heritage Marine Programme
Launched in 2005, the World Heritage Marine Programme aims to establish effective conservation of existing and potential marine areas of Outstanding Universal Value to make sure they will be maintained and thrive for generations to come. Today, the 46 marine World Heritage sites cover about 1/4 by area of all 6,000 marine protected areas (MPAs) on the planet. They have the highest internationally recognized status for conservation and represent the Crown Jewels of the Ocean, a network of sites that is selected and held accountable for its management actions through a rigorous monitoring and evaluation process set against the highest standards of international best practice.
From 2009 to 2012, the Tides of Time partnership with Jaeger-LeCoultre and the International Herald Tribune and the additional support of the Government of Flanders (Belgium) enabled the World Heritage Centre to lay the foundation for a solid future for its Marine Programme.
Since 2009, the Centre has:-
• Doubled the marine area protected under the 1972 World Heritage Convention: the World Heritage List now includes 5 of the 10 largest MPAs in the World;
• Established a substantial marine World Heritage site managers community by pooling their wealth of expertise and management successes together through a web-based forum and bi-annual meetings where concrete results are shared and communicated;
• Developed science-based guidance to support States Parties in nominating new potential marine World Heritage sites and help sites implement the latest management tools and technologies;
• Achieved unprecedented recognition for the largely unexplored potential of the 1972 World Heritage Convention for ocean conservation among NGOs and the wider public;
• Launched a roadmap to scale up management capacity, making marine World Heritage sites ready to cope with increasingly challenging ocean environments;
• Started new projects to develop twinning arrangements between marine sites to work jointly on conservation challenges.