Opened in Oct 2012 in Dresden, this is the first boutique of luxury watch brand Glashütte Original in Germany. Following an extensive search for the optimal location, the company chose the QF Passage in the heart of Dresden. The new 100 m2 boutique, the first in Germany to implement the renowned brand’s current boutique concept, welcomes visitors in a unique way, inviting them to discover the art of watchmaking from Glashütte through a multimedia approach.
The atmosphere of the new shop in the Töpferstraße 4 is purposefully transparent and welcoming. Glass walls on two sides offer visitors a clear view of the interior, and shoppers may enter from both sides of the boutique as well. The signature look of the new salesroom presents the German Manufactory’s values: technical perfection, modern design and timeless elegance. Carefully chosen materials, an assured and stylish interior and the clearly contemporary concept render the Saxon watch brand’s essential features both visible and tangible.
The design of the boutique in clearly minimalist and its combination of dark moor oak, beige enamel surfaces and light-coloured leather creates a comfortable and inviting atmosphere. The interior’s soft, flowing forms enclose the space within a perfect frame.
The new space in Dresden resembles an interactive exhibition of the art of German watchmaking more than it does a traditional boutique. Given its proximity to company headquarters in Glashütte, the concept placed particular emphasis on the presentation surfaces. It was necessary that the “handmade in Germany” quality so evident in the Manufactory be equally apparent to boutique visitors in Dresden. This led to the construction, exclusively for the Töpferstraße venue in Dresden, of a special interactive “Manufactory Wall”.
A large magnifying glass gives visitors a clear view – from the smallest of watch components to simple sub-assemblies – of the Saxon watchmaker’s milestones in the form of fascinating watches. Short films highlighting aspects of the production process enhance the visitor’s insights into the microcosm of a watch.
In a luxuriously appointed lounge area the interior designer has installed an innovative presentation system in the form of two complementary plasma screens. The interactive system is controlled by a touchpad built into a table in the lounge. The visitor can select a variety of topics, including high-resolution images from the Glashütte Original collection as well as videos showing the company and the production of its high-end “Handmade in Germany” timepieces.
All questions from boutique visitors are handled by a competent and multilingual team. To ensure that customers are offered optimal service, team members attended a training course lasting several weeks at the Manufactory in Glashütte. In future a watchmaker will join them at the boutique; further enhancing service by handling matters involving warrantees, maintenance and repair.
With its new location in Dresden the high end German watchmaker Glashütte Original now has a total of six own boutiques. The other venues are in Paris, Beijing, Shanghai, Hong Kong and Tokyo.
Töpferstraße 4, 01067 Dresden, Germany
Opening times: Monday to Friday, 10.00 am to 7.00 pm
Telefone: +49 (0) 351 82 12 59 70
Fax: +49 (0) 351 82 12 59 71