DuBois et fils, the oldest watch factory in Switzerland starts a new era with a new collection, in which watch lovers can participate as co-owners of the manufactory. The concept 1 is the first watch of the new collection – CEO and owner Thomas Steinemann presents the timepiece in the tradition of the company: chronograph, big date, high quality guilloches and many details characterize the watch.
Only at second glance you will see the many details of the automatic watch – the guilloche of the bezel is adapted and continued by the dial. All components are manufactured with high quality by the best suppliers. All digits of the dial are appliqués – the most expensive way of producing the face of a watch.
The timepiece will be equipped with the automatic caliber 2892-A2 of the Swiss ETA SA. The movement is supplemented by the Dubois Dépraz module 4500, offering a two-disc large date and the chronograph mechanism with measurements up to 12 hours. The case with a diameter of 42.5 mm (without crown) is water resistant up to 5 ATM and made of high quality stainless steel 316L. Anyone who has already been involved in the crowd funding campaign as co-owner of DuBois et fils, can be pleased: they will be the first to be able to buy the watches – each of them limited to 99 pieces – at a high discount.
A scratch-resistant sapphire crystal protects the watch dial, equipped with Superluminova for the hour markers as well as the hands for the normal time display. Next year, the watch will be available with a leather or rubber strap. Interested parties can still participate in the crowd funding project to become a part of the company. With various packages at prices from 500 to 10,000 francs, the watch lovers can acquire shares – and will be able not only to buy the watches at a special price but also to special quantities.
Philippe DuBois & Fils SA is the oldest watch factory in Switzerland. Since 1785 watches have been sold under that name. For 2013, a new collection of quality watches with strict limitations is planned. In addition to that, watch lovers have the unique opportunity to be part of DuBois et fils. They are able to acquire shares of the factory at a discount model by a crowdfunding project. Different packages enable the costumers to enter the world of watches. A professional team headed by CEO Thomas Steinemann designs the watch collection, continuing the tradition of DuBois et fils.