IWC Schaffhausen is opening its own boutique at Bahnhofstrasse 61 in Zurich. The new store underscores the importance of the domestic market to the renowned watch manufacturer, and provides its fabulous timepieces with a fitting home in a top-class location.
With a sales area of around 60 square metres at their disposal, IWC’s own interior designers have created an atmosphere that embodies the watches’ clear-cut design and the philosophy of engineering and innovation associated with the IWC brand. Dark wood, glass, chrome, leather and polished aluminium underline the brand’s technical aspirations and, combined together, create an atmosphere that is both elegant and inviting.
The prestigious premises, built in 1909, provide a fitting, tradition-steeped setting for IWC’s watch families – the Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci and Portofino –, whose roots likewise go way back into the 20th century.
IWC Schaffhausen’s new display window concept underlines the importance of the themed worlds that go hand in hand with its watch families. These include the history of aviation, on which the Pilot’s Watches are founded, the Aquatimer diver’s watch family, which takes us on a fascinating voyage to the depths of the world’s oceans, and the Da Vinci collection, a tribute to the eponymous universal genius of the Italian Renaissance.
The Ingenieur models encapsulate advanced technology and engineering, while the picturesque little town of Portofino, which acted as magnet to the biggest names in show business in the 1950s and 1960s, provides the name for another much-loved watch family. But taking pride of place in the first window displays at Bahnhofstrasse 61 is the Pilot’s Watch line, which was completely revised this year and extended to include the five models of the TOP GUN collection.
IWC Boutique Zürich
Tel. +41 (0)44 211 00 55