March LA.B AM Series

The AM series, the purest collection from Swiss watch brand March LA.B consists of classic and timeless watches at ease in every situation.

AM1 Series

The AM1 stands as the firstborn of the AM series. Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watch making.

Technical details

AM1 37 mm Series

37 mm round 316 L stainless steel case
Swiss quartz analogic movement
Caliber RONDA 517 / 3 hands (day/date)
Engraved white dial with silver indexes
MARCH customized date
Hands with luminescent treatment
Black Lizard style genuine leather band with green Alcantara lining
Anti-reflective domed mineral crystal with sapphire coating
Screwed case back
Waterproof 10 ATM / 100M

AM1 40mm Series
40 mm round 316 L stainless steel case
Swiss Automatic movement
Caliber ETA 2892-A / 3 hands (day/date)
Oscillating mass with « Los Angeles / Biarritz » customized guilloché
Engraved black dial / silver indexes
MARCH customized date
Hands with luminescent treatment
Genuine black Lizard leather band with green leather lining
Anti-reflective domed mineral crystal with sapphire coating
Screwed case back with green crystal with sapphire coating
Waterproof 10 ATM / 100M

AM2 Series

The AM2 speaks directly to the quintessential allure of March LA.B and appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies. Inspired by the Ford Mustang seat interior, the quilted band is the final retro-modern touch.

Technical details

38 mm square 316 L stainless steel case
Swiss automatic movement
Caliber ETA 2892-A
Hours, minutes, sweep second
Self –winding mechanism with ball bearing
Date corrector
Stop second device
ETACHRON regulator system and regulator corrector
28 800 vibrations per hour / 4 HZ
21 jewels
Oscillating mass with « Los Angeles / Biarritz » customized guilloche
MARCH customized date
Burgundy dial with silver indexes
Hands with luminescent treatment
Burgundy bombed genuine Buffle band with green leather lining
Band manufactured in France
Anti-reflective domed sapphire crystal
Screwed down crown
Screwed case back with green crystal with sapphire coating
Waterproof 10 ATM / 100M

AM3 Series

March LA.B introduces its boldest timepiece to date through the AM3. Inspired by muscle-car culture, the AM3 maintains a vintage quality without neglecting the sophistication that is synonymous with March LA.B. The masculine proportions and perforated leather strap pre-destine this particular timepiece as a staple for the fast and fashion-minded man.

Technical details

38 mm cushion 316 L stainless steel case
Swiss Automatic movement
Caliber ETA 2892-A / Hour, minute, sweep second
Self –winding mechanism with ball bearing
Date corrector
Stop second device
ETACHRON regulator system and regulator corrector
28 800 vibrations per hour / 4 HZ
21 jewels
Oscillating mass with « Los Angeles / Biarritz » customized guilloche
MARCH customized date
Gunmetal dial with silver indexes
Hands with luminescent treatment
Perforated matt brown genuine Alligator band with green leather lining
Band manufactured in France
Anti-reflective domed sapphire crystal
Screwed down crown
Screwed case back with green crystal with sapphire coating
Waterproof 10 ATM / 100M

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