Jordi “Icons of the World” Collection

Swiss luxury watch brand Jordi presents its “Icons of the World” collection featuring unique timepieces equipped with an original gong-striking alarm movement, evoking the characteristic cadence of a mountain chapel bell.

Michel Jordi is unveiling a new facet of the JORDI Swiss Icon brand concept. Because icons know no borders, the brand pays tribute to legendary locations around the world through a collection enriched with eight landmarks of the world, each produced in a series of three “unique pieces”. JORDI Swiss Icon is introducing a Fine Watchmaking collection named “Icons of the World” and which pays homage, through beautiful designs and horological complications, to some of the world’s most legendary places.

Jordi “Icons of the World” Collection: Moscow

To create this exceptional collection of eight models, each produced in a series of three unique and signed watches; Michel Jordi has called upon the talent of the brilliant watchmaker and developer Jean-François Mojon from Le Locle. Awarded Best Watchmaker Prize at the 2010 Geneva Watchmaking Grand Prix, he is known for his ingenuity in a wide range of exceptional horological creations.

For the “Icons of the World” collection, he has created an original gong-striking alarm movement. Instead of the traditional vibrations of the case-back, a hammer strikes the gong-striking mechanism to the point where it chimes at a very low frequency of2Hz, thus evoking the characteristic cadence of a mountain chapel bell.

The hammer, which is fixed to the case, can be admired through an opening on the dial, while the monobloc bell is crafted from one rectangular piece, resulting in a better sound amplification. This finely crafted hand-wound movement with double barrels guarantees a 72-hour power reserve and ensures the complication will not disrupt the movement timekeeping.

The design, bearing the signature of Christophe Moinat, reflects the key identity codes of the JORDI Swiss Icon collection: the domed sapphire crystal evokes the shape of a Rhone River pebble, the source of inspiration for the collection and the cylinder-shaped crown housing a decomposed Swiss flag. The art of paper-cut design, the popular Swiss art revived and updated by JORDI Swiss Icon, lends a subtle touch to the dial while making a powerful match for the resolutely contemporary design.

On each “Icon of the World” watch, the moon-phase display creates a surprise by revealing the place or the monument that gives a country iconic stature: the Great Wall of China, the TajMahal, Mount Fuji, the Sugar Loaf Mountain of Rio de Janeiro, the Kremlin in Moscow, while Switzerland is represented by Interlaken with the Eiger, Mönch and the Jungfrau, and Geneva with the “Jet d’Eau” water fountain and the Mont-Blanc. The USA is closing the scene with the iconic Statue of Liberty of New York.

Icons of the World Collection: Interlaken with the Eiger, Mönch and the Jungfrau

The combination of titanium and red gold for the case accentuates the unmistakable strength of character of this chronograph. It is fitted with a dedicated “Icons of the World” genuine leather strap.

Icons of the World Collection: Great Wall of China

Each year, JORDI Swiss Icon will introduce an original and innovative complication model, so enthusiasts can already look forward to following the ongoing parade of authentic icons.

Technical details

Hand-wound, double barrel with one reserved for the gong-striking mechanism, 28,800 vib/h, 45 jewels, 72-hour power reserve

Hours, minutes, seconds, day/night indicator and 24-hour alarm with day/night and on/off indicators

Titanium and 18K red gold, 46 mm
Cambered sapphire crystal
Water-resistant to 100 m / 10 ATM

Open-worked 18K white gold
Hours, minutes and seconds on an open-worked and off-centred counter
Alarm day/night indicator at 2 o’clock
Standard time day/night indicator at 10 o’clock revealing an iconic place or monument
Alarm hour and minute counters at 4 o’clock and on/off indicator at 6 o’clock

Leather with folding clasp

CHF 48’900.-

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