Savoy, established in Switzerland by Swiss designer Pascal Savoy in 2009, is a unique new accessory brand recognized for its edgy, modern styles. Savoy launched its first watches at the Baselworld fair in Switzerland in 2011, introducing an innovative brand that continues the Swiss tradition of watch-making excellence, yet free from the restrictions of tradition, allowing the firm to bring distinctive and independent design verve.
The SAVOY patented branding feature is a perpetual statement of ingenuity that can be found on new materials and textures, yet keeps the iconic brand’s identity congruent. This offers wearers versatility and the ability to express personality. Each Savoy watch strap or bracelet is equipped with an oversized metal insert that is embedded as a long single link. The rubber strap is uniquely molded to keep the natural constant curve of the wrist as well as allowing the fixation of the inserts with four uniquely designed screws.
With a drive for perfection, Swiss native Pascal Savoy set out to gain as much knowledge of the luxury goods industry as possible. He began his career in the beauty and fragrance industry before entering the watch industry more than 15 years ago. He then moved to Fort Lauderdale, Florida in 1999 as President of Hublot America and was instrumental in broadening awareness of the Hublot name in the US, helping to make it one of the most inspirational brands found today.
In 2004, Savoy founded his own branding and product development company and immediately recognized that there was a void in the watch industry for Swiss Made watches that would combine unique iconic designs with reasonable prices.
Early 2009 he decides to create his own brand. The name and logo is deeply rooted to the Geneva region, his place of birth, and represents perfectly the character the brand will convey: strong, yet refined.
After two years of development, SAVOY was finally launched worldwide at the 2011 Basel World fair and was immediately credited as one of the most innovative design in its price category.
Savoy is now part of an important and large watch group in the industry – with offices in Switzerland, Dubai, Hong Kong and Fort Lauderdale, Florida. It fully designs and makes its watches in Switzerland and prides itself on its lifestyle brand, and on producing watches with a distinct and recognizable look. It is a high-end company, competing with some of the most well-known luxury watch brands worldwide, but is likewise known for watches of style and quality with the appropriate pricing.
- ICON EXTREME 45 Collection
- ICON MIDWAY 41 Collection
- ICON LIGHT 35 Collection
The Savoy’s Icon Extreme 45mm Collection offer sharp and highly stylized models. The Icon Midway 41mm Collection is a fusion of classic grace and modern edge – with both coming in single time models. These two collections additionally feature a range of chronograph watches, sports-driven timepieces, encompassing the perfect synergy of function and class. The Icon Light 35mm collection offers playful timepieces that exude an irresistible refinement. Each range has its own striking details that include Mother of Pearl dials, sapphire crystals, diamond bezels and enamel embellished inserts as well as Swiss ETA and RONDA mechanical features that are lasting exhibits of Savoy’s endless attention to detail.
The watches are waterproof at 10 ATM – to 100m (330 feet) – and exhibit excellent durability to ensure long-lasting wear. Every watch comes with a two-year international warranty, and is available in a beautiful oversized wooden box with a matching SAVOY writing instrument and business card holder. Complete sets range from USD $850 to USD $1,700 retail.
Official website: http://www.savoywatches.com