Bell & Ross BR Twelve O’Clock Limited Edition

Swiss luxury watch maker Bell & Ross is rewriting the rules of traditional watchmaking by launching the BR Twelve O’Clock, an objet d’art horology creation based on an artistic interpretation of a disk-based display developed by the brand.

The BR Twelve O’Clock is a clock made up of 12 display watches.
• Each watch has a number on it corresponding to an hour of the day: 1, 2, 3, etc. up to 12.

• Each number is drawn on three concentric disks. As the disks rotate, the numbers become fragmented making them illegible. You must wait until the disks are correctly positioned to be able to read the time.

• The exact hour is indicated by the only watch that displays a number in a
vertical position.

For example at three o’clock, the third watch shows the number 3, while the images on the other watches remain fragmented. At four o’clock, the number 4 is shown on the fourth watch and so on. As time passes, the twelve watches create an abstract picture with a fascinating movement.
The twelve watches use the disk-based display technology developed by Bell & Ross. The display is in the form of three separate concentric disks on single plane. As they rotate, an adjustment to the nearest micron ensures that the disks are constantly parallel.

The technical challenge lies in the design and production of the three disks and in the accuracy of their assembly. It requires all the expertise of the master watchmakers. The twelve automatic watches come in a box with twelve battery-powered winders with push button operation. This system guarantees a constantly changing montage.

In modern- day society, where every second is accounted for, the Twelve O’Clock timepiece is a demonstration of our inability to control the sands of time. The animated display that gives the time in a split second is the perfect illustration of the elusive nature of time.

With just 12 pieces produced, the BR Twelve O’Clock looks at time in a totally new way. A truly animated objet d’Art, its complex mechanism and its continually changing image will not fail to amaze. It will delight both watchmaking enthusiasts and collectors of art.

Technical details

  • Movement: self-winding mechanical ETA 2892. – Disk display system.
  • Functions: hours, minutes, seconds.
  • Case: 46 mm diameter. Steel with black PVD finish. Screw-in crown.
  • Dial: the numeral of the hour is printed on three concentric disks, which, when lined
  • up in the vertical position, indicates the exact hour.
  • Crystal: anti-reflective sapphire.
  • Water-resistance: 100 meters.
  • Strap: rubber.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.