LADOIRE Genève is positioned on the market of high-end watch making, in the exclusive segment of avant-garde Swiss timepieces with complications.

With a vision reaching the highest ambitions: to create a new dynamic in the watch industry, the Haute Couture Watch dynamic. Among the small new generation of watch makers changing the paradigm of the Luxury watch industry, LADOIRE Genève timepieces are presenting wildly breathtaking esthetics, with modern and sophisticated approaches to telling the time.

Emblematic of this visionary ambition, ROLLER GUARDIAN TIME (RGT) is the first timepiece created by LADOIRE Genève. The RGT from LADOIRE, endowed with its own movement, leaves no one indifferent and sets the tone for watch making to come. The concept of this timepiece’s complication is revolutionary: entirely set on micro ball bearings, «Roller Guardian Time» has no hands, besides the off-center hand for the GMT.

The indication of Hours, Minutes, Seconds is made by three revolving discs, mounted on ceramic ball bearings without lubricant. The setting of time can be done with the crown positioned at 8 o’clock (screw-on crown). The GMT function is indicated by a profiled hand and is equipped with a fast correction regulator positioned at 2 and 4 o’clock.

The House of Ladoire has been playing with contradictions and associating extremes within atypical creations featuring cutting-edge complications and sophisticated aesthetics. Driven by Lionel Ladoire, the design of these objects is defined, built and refined in tune with a rock/underground mood inspired by contemporary culture.

Ladoire Genève timepieces bear the “Helvet Mechanic” label. They fulfill the most rigorous criteria when it comes to Swiss craftsmanship and knowhow. Ladoire Genève timepieces also defy the rules of traditional watchmaking and advocating the deconstruction of time displays.

The components in Ladoire’s mechanical timepieces are entirely produced by craftsmen in the best Swiss workshops. Ladoire’s movements are designed, developed, manufactured, tested and lovingly pampered at Ladoire’s Swiss Manufacture. The concept of Ladoire’s complication is revolutionary: entirely set on micro ball bearings, it has no hands, besides the off-center hand for the GMT. Ladoire owns an international patent for this unique technology using micro ball bearings.

Creations by Ladoire Genève suggest a new relationship with time reflecting a resolutely avant-garde approach to Fine Watchmaking. Ladoire Genève timepieces are all manufactured in very limited numbers (unique pieces, 3-piece or 12-piece limited editions), price starts from 59’000 CHF exclusive of taxes.

In complete contrast to classical watchmaking, Lionel Ladoire is a conceptual watchmaker who loves nothing better than overstepping the mark and being part of the wave of young watchmakers of the 21st century.

Born into a family of four generations of jewellers, authentic passion drove Lionel Ladoire to become involved in this industry. A graduate of the SEPR in Lyon in 1989, where he came top of his class, he immediately joined “Les ateliers Lyonnais” (Lyon workshops), making ornaments for the great jewellery of the place Vendôme. After time spent across the Atlantic – mainly in New York – he opened his own workshop in Lyon where he worked in close collaboration with a number of French Fine Jewellery companies.

Having been surrounded by micromechanics since he was tiny, and after 20 years of working in the jewellery industry, the young talent gravitated quite naturally towards watchmaking which he remodelled to suit himself, adhering to highly avant-garde, exclusive industrial and design criteria.

Lionel devotes his creativity to products from the House of Ladoire which he founded at the age of 36 with his friend and partner, Richard Piras. Based at his Geneva “Helvet Manufacture”, the creator designs and develops sophisticated, exclusive mechanical timepieces.

He is backed-up by kindred spirit and co-founder, Richard Piras, who is in charge of the development of the House of Ladoire in his capacity as Managing Director, and oversees the management, marketing and financial operations of the company.

Holding a degree in physics and technical engineering from the Lyon Institute of Applied Science, since graduating in 1996, Richard has accumulated more than 15 years experience in the management and financing of technological projects.

This passionate student of astronomy and lover of beauty is a man of great precision, whose understanding of detail goes hand in hand with a global vision that drives him to explore a wide variety of professional worlds. From science to innovative technologies via management and finance, captivated by Lionel’s talent and creativity, in 2007, Richard joined the Ladoire adventure.

Led by an entrepreneurial spirit and highly particular taste for risk, he explores the exclusive universe of Fine Watchmaking with great passion, scouring the world in search of collectors and other lovers of beauty, and avidly sharing his passion with his team.

Contact details

17a rue Eugène-Marziano
CH-1227 Genève
Les Acacias – Switzerland

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