The Alliance line has steadily evolved since its earliest incarnations, yet the core values remain clearly and indelibly the same: serious, sober, function-driven design using Swiss-made components and crafted materials of the highest calibre.
This year’s new Alliance rollout emphasizes fluidity and dynamism. The lyre-shaped watch horns are elongated. Dial styles reflect the spare, essentialist design philosophy: lacquered black but not glossy; silver, satin-finished, with a sunray effect subtly catching the light; or slate grey and matte-finished. Brand new is the presence of only three Arabic numerals on the dial face — at three, six and nine o’clock.
Elsewhere, raised and sharp-edged markers indicate the hour. The date window is at six on the watch and angled between four and five on the chronograph. Soft leather for the strap or a classic bracelet in three-link steel, with alternating finishes or understated colour variants.
The result is a line of classic timepieces built on a heritage of ingenuity and precise attention to detail, with a distinctively modern twist.
Satin-brushed 316L stainless steel case (40 mm watch; 42 mm chronograph)
Water resistant to 10 ATM (100 m / 330 feet)
Scratch-resistant, triple-coated anti-reflective sapphire crystal
Black, charcoal grey and silver dials
3-row alternating-finish steel bracelet or leather strap in black, charcoal grey and camel
3-hand, leather strap: CHF 395.-
3-hand, stainless steel bracelet: CHF 460.-
3-hand, 2-tone, stainless steel bracelet: CHF 534.-
Chronograph, leather strap: CHF 730.-
Chronograph, stainless steel bracelet: CHF 832.-
Chronograph, 2-tone, stainless steel bracelet: CHF 925.-