Introducing new Swiss watch brand, ANTOINE MARTIN

ANTOINE MARTIN is a new luxury watch brand founded by celebrated master watchmaker Martin Braun in association with entrepreneur Antoine Meier. Bruno Jufer is the CEO of ANTOINE MARTIN. The first watch collection from the brand , developed and manufactured exclusively at the company’s modern workshops in Alpnach will be unveiled at Basel world 2011.

A watchmaker of exceptional talent, Martin Braun founded his company MHO AG (Manufacture Horlogère Obwalden) in 2009 with the declared aim of realizing his idea for his own watch movement, featuring the Swiss club-tooth lever escapement he had developed himself.

Martin Braun, Founder and Master Watchmaker

After almost two years of intensive work, the first in house ANTOINE MARTIN movement was introduced. The Calibre AM 39.001 is a fascinating hand-wound movement with an integrated perpetual calendar, large date display and six-day power reserve.

Development of the second movement, an automatic, will be completed by mid-year. Both movements, featuring unprecedented technical innovations, are absolute highlights in watch design and are available exclusively to the new brand, ANTOINE MARTIN.

The man appointed to manage the brand is CEO Bruno Jufer, who has enormous experience of the watch industry. He has previously held positions with Maurice Lacroix, Jaquet Droz, Zenith and, most recently, as a member of executive management with Carl F. Bucherer.

Bruno Jufer, CEO

The new ANTOINE MARTIN watch collection was born under Bruno Jufer’s management. The brand and its first watch collection will be presented to the industry and the general public at Baselworld, the world’s largest watch and jewellery fair.

The force driving ANTOINE MARTIN forward is that of innovation. The individuals behind ANTOINE MARTIN plan to develop state-of-the-art wristwatches featuring complications that make sense for a demanding target group: people who take an interest in technology, have high expectations as regards quality and are looking for unusual luxury products.

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