Baume & Mercier Linea Collection 2011

The year 2011 opens a new chapter for Swiss luxury watch maker Baume & Mercier, a brand which considers itself a privileged partner for all of life’s precious moments. The Baume & Mercier universe is now flawlessly represented by seaside living, a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability which are promoted by the brand.

This vision of lifestyle, redrawn around the brand’s customers, expresses itself through family and friends, two halves forming a circle of loved ones, the essential circle with which each of life’s precious moments becomes meaningful. The Hamptons – a natural seaside resort area of Long Island, New York are the ideal reflection of this vision. Between earth and sea, the art of living and personal luxury, this magical place has inspired the wisdom expressed in Baume & Mercier’s new dictum: “Life is about moments.”

Bolstered by its new momentum, Baume & Mercier is offering a contemporary interpretation of two of its most celebrated collections, the Capeland and Linea, along with new and more stylish examples of Classima, and a new design policy signed seaside living. Each watch is engraved with the Greek letter Phi, a symbol of balance and perfection and a sign of recognition among Baume & Mercier connoisseurs, a “worldwide family” united by the same generous and relaxed vision of life.

Baume & Mercier Linea Collection 2011
Originally launched in the 1980s, Linea rapidly became an international bestseller. The watch’s soft lines, sensual curves and confident luxury epitomizes femininity at the highest level. Its characteristic details, including the renowned bezel with its prominent numerals, make it one of the most easily identifiable of all women’s watches. In 2000, the concept of the interchangeable bracelet gave this watch its highly characteristic aesthetic and made Linea the iconic watch of the Baume & Mercier Maison d’Horlogerie, thus establishing it among the brand’s other decidedly charismatic watches such as Marquise, Galaxy, and Catwalk.

Linea remains universally adored, always celebrated, and never forgotten. Today, its new interpretation constitutes an event in and of itself. A winning come-back with a line that remains loyal to the high standards of femininity: a domed crystal, a rounded shape and fluid lines highlighted in this new model by a continuous bevel on the case and the bracelet. Among the characteristics which differentiate the new Linea from its previous memorable incarnations is the charm of its enlarged size, its polished and satined finishes and a redesigned bracelet. Other upgrades: the addition of the date and the second as well as riveted indexes. Finally, Linea is guaranteed to be water-resistant up to 50 meters.

Metal was selected as the material for the bracelet, which boasts a remarkably comfortable design in perfect harmony with the aesthetic of this unique watch. Otherwise, satin or black calfskin is available for the single strap, or elegant brown calfskin for the wrap around strap. Continuing with the principle of interchangeability, a true hallmark of this collection, the wearer may easily change the strap to suit her mood or her style. On the new Linea, the clasp allows for an even easier opening, no tool required, and all the steel models are offered in a special packaging which contains a second bracelet for guaranteed pleasure!

For the range, the options vary attractively: choose from 27 or 32 mm in case diameter; black, mother-of-pearl or silver-colored dial; plain or diamond-set bezel; and two types of movements: quartz with hours, minutes and seconds or quartz chronograph displaying minutes, seconds and tenths of seconds in three counters.

The emblematic Linea watches are 32 mm models with a mother-of-pearl dial offered with an additional bracelet in satin or black calfskin, both understated and chic. The watches are available in two versions: mechanical self-winding with a sapphire crystal case back allowing the wearer to admire the oscillating weight decorated with the Phi symbol, or quartz chronograph with a bezel set with 42 diamonds and the bracelet attachment links set with 36 diamonds for a total of 1.4 carats… A rich palette of options to skillfully seduce a woman whose portrait is both multicolored and vivacious.

Technical details

1. Baume & Mercier Linea Reference:10008
Movement: Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8 mm, Polished / satin-finished steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & snailed silver-colored, Riveted indexes
Bracelet: Interchangeable, Black calfskin, Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)

2. Baume & Mercier Linea Reference:10009
Movement: Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8 mm, Polished / satin-finished steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & snailed silver-colored, Riveted indexes
Bracelet: Interchangeable, Polished / satin-finished steel,Clasp:Triple folding clasp
Additional bracelet: Interchangeable, Black calfskin, Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)

3. Baume & Mercier Linea Reference: 10010
Movement: Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8 mm, Polished / satin-finished steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & silk-screened black, Riveted indexes
Bracelet: Interchangeable, Polished / satin-finished steel,Clasp:Triple folding clasp
Additional bracelet: Interchangeable, Black calfskin, Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)

4. Baume & Mercier Linea Reference: 10011
Movement: Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8 mm, Polished / satin-finished steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Diamond-set* mother-of-pearl with snailed finishes, Riveted indexes
Bracelet: Interchangeable, Polished / satin-finished steel,Clasp:Triple folding clasp
Additional bracelet: Interchangeable, Black satin
Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)
Carats: 0.04cts
* Round full-cut 32/24 Top Wesselton VS quality diamond

5. Baume & Mercier Linea Reference:10012
Movement: Quartz (ETA 251.471)
Functions: Chronograph, Date
Case: Round, Diameter: 32mm, Thickness: 10.4mm, Polished / satin-finished steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Mother-of-pearl & snailed silver-colored, Riveted indexes
Bracelet: Interchangeable, Polished / satin-finished steel
Clasp: Triple folding clasp
Additional bracelet:Interchangeable, Black calfskin, Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)

6. Baume & Mercier Linea Reference:10013
Movement: Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8mm, Polished / satin-finished diamond-set* steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Mother-of-pearl with snailed finishes, Riveted indexes
Bracelet: Interchangeable, Polished / satin-finished steel
Clasp: Triple folding clasp
Additional bracelet: Interchangeable, Black satin, Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)
Carats: 0.6cts
*Round full-cut 32/24 Top Wesselton, VS quality diamonds

7. Baume & Mercier Linea Reference: 10014
Movement: Quartz (ETA F04.11)
Functions:Date
Case: Round, Diameter: 27mm, Thickness: 8mm, Polished / satin-finished steel & 18K red gold, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & snailed silver-colored, Riveted indexes, Gilt hands
Bracelet: Interchangeable, Polished / satin-finished steel
Clasp: Triple folding clasp
Water-resistant: 5 ATM (approx. 50m)
Gold weight: 2.4 gr

8. Baume & Mercier Linea Reference: 10015
Movement:Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8mm, Polished / satin-finished steel & 18K red gold, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & snailed silver-colored, Riveted indexes, Gilt hands
Bracelet: Interchangeable, Polished / satin-finished two-tone
Clasp: Triple folding clasp
Water-resistant: 5 ATM (approx. 50m)
Gold weight:8.5 gr

9. Baume & Mercier Linea Reference: 10016
Movement: Quartz (ETA 251.471)
Functions: Chronograph, Date
Case: Round, Diameter: 32mm, Thickness: 8mm, Polished / satin-finished steel & 18K red gold, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & snailed silver-colored, Riveted indexes, Gilt hands
Bracelet: Interchangeable, Polished / satin-finished two-tone
Clasp: Triple folding clasp
Water-resistant: 5 ATM (approx. 50m)
Gold weight: 10.3 gr

10. Baume & Mercier Linea Reference: 10017
Movement: Quartz (ETA 251.471)
Functions: Chronograph, Date
Case: Round, Diameter: 32mm, Thickness: 10.4mm, Polished satin-finished diamond-set* steel (42 diamonds, 0.6 cts), Domed sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Mother-of-pearl with snailed finishes & snailed silver-colored,Riveted indexes
Bracelet: Interchangeable, Polished / satin-finished diamond-set* steel (36 diamonds, 0.8 cts), – Clasp: Triple folding clasp
Additional bracelet: Interchangeable, Black satin, Buckle: Pin buckle
Water-resistant:5 ATM (approx. 50m)
Carats: 1.4cts
* Round full-cut 32/24 Top Wesselton, VS quality diamonds

11. Baume & Mercier Linea Reference:10036
Movement: Quartz (ETA F04.11)
Functions: Date
Case: Round, Diameter: 27mm, Thickness: 8mm, Polished / satin-finished steel, Sapphire crystal, antiglare treatment, Decorated case back, fixed with 4 screws
Dial: Sun satin-finished & snailed silver-colored, Riveted indexes
Bracelet: Interchangeable, Light brown wrap around calfskin
Buckle: Pin buckle
Water-resistant: 5 ATM (approx. 50m)

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