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Baume & Mercier Capeland Collection

The year 2011 opens a new chapter for Swiss luxury watch maker Baume & Mercier, a tradition rich brand which considers itself a privileged partner for all of life’s precious moments. The Baume & Mercier universe is now flawlessly represented by seaside living, a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability which are promoted by the brand. This vision of lifestyle, redrawn around the brand’s customers, expresses itself through family and friends, two halves forming a circle of loved ones, the essential circle with which each of life’s precious moments becomes meaningful.

The Hamptons – a natural seaside resort area of Long Island, New York are the ideal reflection of this vision. Between earth and sea, the art of living and personal luxury, this magical place has inspired the wisdom expressed in Baume & Mercier’s new dictum: “Life is about moments.”

Bolstered by its new momentum, Baume & Mercier is offering a contemporary interpretation of two of its most celebrated collections, the Capeland and Linea, along with new and more stylish examples of Classima, and a new design policy signed seaside living. Each watch is engraved with the Greek letter Phi, a symbol of balance and perfection and a sign of recognition among Baume & Mercier connoisseurs, a “worldwide family” united by the same generous and relaxed vision of life.

Baume & Mercier Capeland Collection 2011
The inspiration behind the contemporary reinterpretation of this collection is a historic timepiece – a single-push chronograph from 1948. With its “chevé” crystal and domed case back, this watch is a direct reference to the “galet” pocket watches of the early 19th century. Its ergonomic shape, accentuated by the aesthetically symmetric geometry of the top and bottom, is the primary source of inspiration for the design of the Capeland watch.

The suggestive strength of Capeland comes not only from its name. Everything about this watch suggests seaside living: the marked curve of its case back and crystal is an irresistible reminder of the soft contours of a sea-weathered stone. The shape of the horn, both short and elegant, further accentuates the roundness of the case. Capeland is also distinguished by its two-toned dial, a subtle reminder of a 1950s aesthetic. A highly-accomplished watch, it includes both a tachymeter and a telemeter, while the case is adorned with polished and satined finishes. All watch models from Capeland Collection have a water-resistance up to 50 meters.

The heart of the collection, a chronograph for all models, promotes relaxed elegance with a light sporty feel marked by straightforward numerals and a touch of red on the end of the seconds hand and the telemeter. In this spirit, the calfskin strap with light-colored stitching stands out and harmonizes with the trendy color scheme used on the dial: slate gray, anthracite, coppercolored, brown, silver-colored, black and white.

Infinitely comfortable, Capeland perfectly hugs the wrist, an eloquent demonstration of Baume & Mercier’s expertise: a harmony between design and comfort for the wearer. A point of pride within the Capeland collection, these emblematic watches come equipped with a self-winding mechanical movement with a flyback chronograph function. This Bi-compax movement, manufactured by Lajoux-Perret, is enriched with blued steel screws and a circular-grained finish for the plate and the bridges. Its sapphire crystal case back enables a view of the oscillating weight engraved with the brand’s emblematic Phi, further adorned with “Côtes de Genève” and snailed décor.

These exceptional watches distinguish themselves by a “chevé” crystal, a domed dial in retro colors, and “Breguet” type hands. Offered in two versions: stainless steel or 18 ct. red gold which shimmers like antique copper, these models come with a dark brown or black alligator skin strap which gives them a final touch of sophistication. A mastered combination of historical inspiration and the powerful evocation of seaside living, Capeland is already a true Baume & Mercier classic.

Baume & Mercier Capeland Ref 10000

Baume & Mercier Capeland Ref 10001

Baume & Mercier Capeland Ref 10002

Baume & Mercier Capeland Ref 10003

Baume & Mercier Capeland Ref 10004

Baume & Mercier Capeland Ref 10005

Baume & Mercier Capeland Ref 10006

Baume & Mercier Capeland Ref 10007

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