Swiss luxury watch brand ArtyA now mixes art with horology in a more direct way, offering specially selected popular artists the ability to expand a one-of-a-kind miniaturized watch dial into a full-scale painting.

Oh My Dog has a friendly face on the watch face. Artist Dominique Arpa-Cirpka was asked by a customer to reproduce a painting of a white pit bull on the dial of an ArtyA Coup de Foudre watch. Struck by lightning to produce an absolutely unique effect, this timepiece not only has a totally original dial, but a piece unique watch case to go with it.

The lugs and the side of the steel case have been decorated with diamonds, while inside the timepiece is a Swiss automatic mechanical movement. ArtyA’s message of artful watch making is perfectly clear when a watch dial becomes a painting itself. This continuing tradition will reveal itself again with new partnerships between artists and watch maker in the creation of exclusively piece unique offerings.

Technical details

Movement
Self-winding, 28,800 vibrations per hour
Entirely manufactured in Switzerland
Power reserve: 42 hours
Jewelling: 25 jewels

Case
316 steel Silver-coloured
“Coup de foudre” Collection: cases engraved, mutilated, tortured, “lightning-struck”
100,000 volts, 200,000 volts, 500,000 volts or 1,000,000 volts
Water resistance 50 metres

Dial
Unique, hand-decorated according to 17 exclusive artistic processes that are unique in the watch industry

Bracelet
“Alzavel waterproof” treated leather and hand-sewn high-tech rubber, or “crazy frog” tanned cane toad

Guarantee
24 months