Piaget Limelight Creativity Collection – Limelight Magic Hour and Limelight Twice

Piaget is enriching the Limelight Creativity collection, a manifesto for the free-spirited expression, extravagance and boldness that have for years been the hallmark of the Geneva-based Manufacture de Haute Horlogerie. Two new interpretations of the Limelight Magic Hour and Limelight Twice vividly embody the unique spirit of this collection.

In almost a century and a half of existence between its founding in 1874 by Georges-Edouard Piaget in La Côte-aux-Fées and the brilliant success it now enjoys, Piaget has developed a two-fold know-how in the fields of watchmaking and jewellery.

These twin fields of expertise, now symbolised by its two geographical manufacturing sites – La Côte-aux-Fées (Neuchâtel Jura) and Plan-les-Ouates (Geneva), each of which made a speciality of one of these crafts – has enabled it to progressively develop unique creative freedom. Its experience of ultra-thin movements has thus enabled it to introduce a number of extravagant watches and even new ways of wearing time, including cuff watches, sautoir necklace watches, ring watches, mobile or “secret” cases.

Since the 1960s, Piaget’s horological creativity has been matched only by the technical skills on which it is grounded and which encompass both movements and watch exteriors. This inventiveness gave rise in 2007 to the Limelight Magic Hour watch, featuring a rotating bezel resulting in three different looks and as many ways of reading the time; and in 2009 to the Limelight Twice watch, a fully reversible model with two faces and two distinct personalities.

Within the scope of the Limelight Creativity collection, Piaget aims to unite the Manufacture’s entire range of creative and daring jewellery timepieces. It was thus entirely natural for the House to design new interpretations of the Limelight Magic Hour and Limelight Twice watches in order to embody this resolutely free-spirited approach.

The Limelight Magic Hour model was created by Piaget in 2007. This fanciful, whimsical watch caused a sensation right from its launch and earned a number of prestigious awards, including the Geneva Watchmaking Grand Prix prize for the Best Jewellery Watch. It was also an instant commercial success with the public.

Piaget clients from around the world were won over by its delightfully rounded shape, its sensually feminine design, but above all by its amazing rotating bezel which adopts horizontal, oblique or vertical positions and thereby alternately masks or reveals the gem-set appliqués on its dial – thus enabling it to display three different looks and three different ways of telling the time. It represents a daring and elegant way of adapting to all the different circumstances in a woman’s life: private, professional, casual or elegant…

For its 2010 version, the Limelight Magic Hour watch has been treated to a new development aimed at creating an even more exclusive jewellery model. Its bezel is now entirely diamond-paved and the use of stones of varying sizes further accentuates the curve of the case.

The radiance of the overall effect is further enhanced by the gem-set applied Arabic numerals on either side of the dial, while an ultimate touch of refinement is lent by the alligator leather or satin strap adorned with a pin buckle also set with a row of diamonds. This latest version of the Piaget Limelight Magic Hour, adorned with over 300 gemstones totalling more than 5 carats, is available in a choice of pink or white gold.

Creativity and boldness being the keynotes of the Limelight Creativity collection, Piaget is also presenting a second equally exceptional model: the new Limelight Twice.

First launched by Piaget in 2009, the Limelight Twice cleverly conceals its hand. At first glance, this watch appears to be fairly classical in design: apart from its off-centred dial, it is a round 35 mm-diameter model.

It was nonetheless thanks to this watch that Piaget, just one year after the Limelight Magic Hour, won a second Geneva Watchmaking Grand Prix award in the same category. This timepiece that is unlike any other on the market is in fact designed to be totally reversible. Its case, its satin strap as well as its buckle are all made in such a way that they can be worn on either side.

Both front and back naturally have their own personality – one with a more relaxed style, and the other more dressy – and can be shown according to circumstances or the mood of the moment. Each side of the case – one gem-set and the other not – carries a dial offset towards the upper or lower part.

The dauphine hands gracing each of these dials are powered by two tiny quartz movements. And in order to preserve the smooth, pure lines of the watch, the time is set by means of two correctors hidden inside the lug securing the strap to the case, yielding a superbly slender design that is undoubtedly of the Piaget DNA, with technique once again dedicated to enhancing aesthetic elegance.

The versions introduced in 2010 are graced on their non gem-set face with superb finishing combining tapered polished Roman numerals and a sunburst guilloché effect, as a subtle reminder of the dial on either side.

On the pink gold version, the grey shade of the guilloché-worked dial plate and the pink of the case – both crafted in gold – creates an attractive contrast. Even the buckle set with 54 diamonds has been specifically designed to be worn one way or the other.

Limelight Magic Hour

  • 18-carat white gold case set with 302 brilliant-cut diamonds (approx. 4.9 ct)
  • White flinqué dial with diamond-set Arabic numeral appliques set with 20 brilliant-cut diamonds (approx. 0.03 ct)
  • Piaget 56P quartz movement
  • 18-carat white gold pin buckle set with 9 brilliant-cut diamonds (approx. 0.3 ct)
  • Black satin bracelet
  • Total of 331 diamonds ( approx 5.2 ct)
  • Ref. G0A35099

Limelight Twice

  • Double sided watch
  • First side: 18-carat polished white gold sunburst guilloché case with engraved Roman numerals, Black dial
  • Second side: 18-carat white gold case set with 52 brilliant-cut diamonds (approx 1.2 ct), Silver-coloured dial with black Roman numerals
  • 18-carat white gold integrated clasp set with 54 brilliant-cut diamonds (approx. 0.2 ct) on a black satin strap, both reversible
  • 2 Piaget 56P quartz movements
  • Total of 106 brilliant-cut diamonds ( approx. 1.4 ct)
  • Ref. G0A35136

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