Casio G-SHOCK GA-110DR Dee & Ricky Limited Edition

Casio presents GA-110DR, a new G-SHOCK watch created in collaboration with Dee & Ricky, the New York based fashion design duo.

This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

The GA-110DR uses rudimentary building blocks as a starting point, and the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop.

Casio G-SHOCK GA-110DR Dee & Ricky Limited Edition

A never before seen G-SHOCK technique combines contrasting LCDs, gear-shaped hands and other parts to create a distinct multidimensional effect exclusive to the GA-110DR.

To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved back case features the Dee & Ricky caricature.

Remaining rooted in G-SHOCK technology, the Dee & Ricky GA-110DR G-SHOCK is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors.

Additional GA-110DR features include shock resistance, water resistance to 200 meters, an auto LED light with afterglow, 48-city world time, a 1/1000-second stopwatch with speed indicator, plus 4 daily alarms, 1 snooze alarm, an auto calendar and an hourly time signal.

About Dee & Ricky

Hailing from Staten Island, Dimitrious and Ricky Jackson are the 22-year-old twin brothers behind their eponymous accessories line Dee & Ricky. Completely self-taught, they picked up their design smarts watching their grandma behind her sewing machine and watching the fly stylish money makers run the streets and began customizing their own pieces in the 9th grade.

The brothers went on to create a hugely popular collection of Lego accessories, and while attending a function in the Hamptons in the summer of 2007 were spotted wearing the new designs by stylist Jason Preston.

Preston in turn introduced them to designer Marc Jacobs, and a meeting at MJ HQ was quickly scheduled. Within days Dee and Ricky were hard at work designing a full range of Lego accessories for the Marc by Marc Jacobs spring ’08.

Their signature belts and heart-shaped brooches are currently sold in boutiques across the globe including Colette in Paris and Kid Robot in New York and have been worn by an endless list of high-profile celebrities, the likes of Kanye West, Takashi Murakami, Beyonce. Nigo, MIA.

Technical details

Model: Casio G-SHOCK GA-110DR

Shock-resistant, magnetic-resistant (ISO764)

Water Resistance
200 meters

World Time
48 cities (29 time zones, daylight saving on/off) and Coordinated Universal Time, home and local time swapping function

1/1000-second stopwatch, Measuring capacity: 99:59’59.999”, velocity indicator (maximum: 1998 unit/h, display increment: 2 unit/h), lap/split measurement switching

Countdown Timer
Measuring unit: 1 second, Input range: 1 minute to 24 hours (1-minute increments and 1-hour increments), auto repeat

5 independent daily alarms (of which 1 snooze alarm), hourly time signal

Other Functions
Full auto-calendar, 12/24-hour format, LED light (auto light switch and afterglow, selectable illumination duration: 1.5/3.0 second)

Accuracy at Normal Temperature
±15 seconds per month

Battery Life
Approx. 2 years on CR1220

Size of Case
55.0 × 51.2 × 16.9 mm

Total Weight
Approx. 72 g