During autumn 2009, Louis Erard released two new models in its Collection 1931: the Moon Phase and the GMT Grande Date, housed in larger cases.
Housed in a generously-sized, contemporary 44mm steel case, the new 1931 – offered in a Moon Phase or GMT Big Date version – embodies a special kind of elegance: refined lines, subtle interplays of structures and volumes, and judiciously selected materials. Added to this are a perfect mastery of technical elements and uncompromising finishing.
Because Louis Erard wanted to preserve its impressive, highly distinctive case, while giving its new creations a more classical look, large Roman numerals now embellish a finely guilloched dial, offered for the first time in anthracite grey or in silvered tones as contemporary as they are timeless.
In the Moon Phase version, the printed date on the flange adds a remarkable sense of depth to the layered structure, while the moon phase gives the whole piece an impression of softness and balance.
Robust, elegant and unpretentious, the stylish, sophisticated 1931 GMT Big Date is particularly appealing when its dial scintillates with silvered reflections accentuated by a coffee-coloured strap, or when a noble aura emanates from its coal-grey accents skilfully orchestrated between the dial and strap.
An invitation to travel or dream, the new 1931 GMT Big Date or Moon Phase is a strong temptation to succumb to the pleasure of owning a true haute horlogerie timepiece without having to spend an astronomical sum.
Louis Erard 1931 Moon Phase 44mm
Louis Erard 1931 GMT Big Date 44mm
Automatic, ETA 2824, Dubois Dépraz 9000 module (Moon Phase) and TT651 module (GMT Big Date)
Hours, minutes, seconds, date,
Day, month and moon phase (Moon Phase)
Second time zone (GMT Big Date)
Stainless steel, 44 mm
Sapphire crystal with anti-reflective coating on both sides
Water-resistant to 50 m
Grey or silvered
Hands coated with Superluminova
Moon Phase: Date at centre, moon phase at 6 o’clock, day and month at 12 o’clock
GMT Big Date: Large date at 12 o’clock and second time zone at 6 o’clock
Grey or coffee leather with stainless steel folding clasp