Hublot joined FIFA (Fédération Internationale de Football Association) to announce that the brand would be the “Official Watchmaker” for the coming FIFA World Cups to be held in South Africa in June and Brazil in 2014. This new venture with football’s supreme authority is the high point of Hublot’s sports strategy in terms of football.
Hublot already has a long and illustrious history in the footballing world: a sponsor of the Swiss team in 2006 and an official partner of Euro 2008, with links to the Mexican Football Federation and the Spanish national team, the “Official Timekeeper” for Manchester United, and recently a partnership with Diego Maradona, the Brand has now signed one of its most prestigious agreements with FIFA.
Hublot’s CEO, Jean-Claude Biver, has just established a prestigious new association for the company, with Hublot named “Official Watchmaker” for FIFA and the two World Cups in 2010 and 2014: “We already have an in-depth understanding of the footballing world, as Hublot was the first luxury brand to become involved in this field. It is a great honour and an immense pleasure to become the “Official Watchmaker” for the next two FIFA World Cups, and to be a part of the largest televised event in the world”.
“I am delighted that Hublot will be with us for the coming FIFA World Cups . I have a lot of respect for Hublot and their ability to innovate and to stand apart, driven by Jean- Claude Biver’s own dynamism and passion! Hublot’s image is a mark of Swiss quality and accuracy”, added Joseph S. Blatter, FIFA President.
The Watchmaker’s role on the pitch as “Official Timekeeper” means that HUBLOT will be visible on the referee’s boards when they show substitutions or stoppage time. This will start at the forthcoming 2010 FIFA World Cup. In addition, as the “Official Watchmaker”, Hublot will create an exclusive limited edition series for the 2014 FIFA World Cup Brazil, and special collections of watches linked to the FIFA World CupTM from 2011.