In December 2009, ALFEX received the Good Design Award for the men’s model Black Light. This prestigious recognition catapults Alfex to the highest international design level and confirms the tremendous design potential of this independent Swiss watch maker, who is aiming for a standard that is not only based on product quality and that does not only appeal to the individual consumer, but to the world. The company’s constant commitment to good design is the true engine behind its success.
In this spirit, Alfex presented the world’s first wrist watch with three-dimensional dial. The indexes are made of clear sapphire glass, the hands move under the indexes. The name Black Light – a rhetorical oxymoron – describes the properties of the watch which make reading time by night a sensational experience, thanks to the fact that the indexes contain superluminova, while the jet black dial reflects the brightest light.
This unique three-dimensional design allows the wearer to virtually immerse himself in the watch. It is the expression of modern awareness where three-dimensional design represents our multi-faceted and complex lives.
A sophisticated design has the power to initiate change and to connect opposites. Designer Ivo Vaz, in collaboration with HEEA Design University in La Chaux-de-Fonds, has masterfully implemented this concept with Black Light.
The Black Light models from the Big Line collection are available in select stores in two versions: Steel case with an integrated black leather watchband, and case with black IP cover and integrated black leather watchband.